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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Family Article
OPERATIONS | Family Time   May 27, 2009
By: Donna Hood Crecca

The real driver of the success at Tryst, XS and Drai's After Hours is the staff. Each employee is carefully recruited, trained and developed as a brand ambassador.

Tax Article
INDUSTRY ISSUE | Alcohol Tax Increases Recommended   May 19, 2009
By: Donna Hood Crecca

Three of 13 experts recommended to a Senate Finance Committee roundtable on May 12 that taxes on alcohol be increased significantly to help fund health care.

Article
INDUSTRY NEWS | M&A Update   May 4, 2009
By: Donna Hood Crecca

Possible M&A activity among major beverage alcohol suppliers is causing plenty of industry buzz. Among the big names are Diageo and Moet Hennessy USA.

Article
Game Changers   May 1, 2009
By: Donna Hood Crecca

The trio behind Las Vegas' XS, Tryst and Drai's After Hours buck the recession and raise the bar on nightlife.

Article
Modern Martinis   May 1, 2009
By: Donna Hood Crecca

The Martini has morphed into any drink put into a Martini glass. Read on for creative Martini recipes.

Article
All Hail the King   April 29, 2009
By: Donna Hood Crecca

Dale DeGroff secured his first job behind the bar — at O’Charley’s on Manhattan’s Rockefeller Center in the 1970s — thanks to a shading of the truth about his experience.

Article
Drink Development: Subtle Statements   April 14, 2009
By: Donna Hood Crecca

To find out how to maximize sake's best features — floral flavors and aromas, a light body — we checked in with Ryan Magarian, head of Liquid Relations.

Article
For Employees Only   April 1, 2009
By: Donna Hood Crecca

Nightclub & Bar is sponsoring the Professional Series, a full day of seminars presented on July 8 by industry professionals exclusively for industry professionals.

Donna Hood Crecca Blog
The Dubious Wisdom of Chains Restructuring Beverage   April 1, 2009
By: Donna Hood Crecca

In the last several months, two major chains have placed beverage under the auspices of marketing: Applebee’s and Brinker International. There are pros and cons to this tactic.

Donna Hood Crecca Blog
Your House is On Fire!   March 17, 2009
By: Donna Hood Crecca

Yes, it is. Not the four-alarm blaze type of fire, but a burn of a more insidious type: a slow one that smolders, gradually gaining in intensity until suddenly it’s too late to salvage anything.



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