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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Donna Hood Crecca Blog
Farewell to a Legend   June 9, 2009
By: Donna Hood Crecca

The restaurant industry lost a true legend Tuesday when Norman Brinker passed away at the age of 78.

Article
INDUSTRY ISSUE | Tax Proposal Prompts Swift Response   June 9, 2009
By: Donna Hood Crecca

The Senate Finance Committee may seek funds to underwrite President Obama’s health care plan not only from increased taxes on beer and wine but also on soft drinks.

Donna Hood Crecca Blog
New & Improved   June 5, 2009
By: Donna Hood Crecca

P.F. Chang's is bucking the current downward trend by simply working every day to be a better operator. The results? While traffic is soft, operating margins and profits are up.

Article
FEATURED ARTICLE | Light Beer Remains the Heavyweight Brew   June 2, 2009
By: Donna Hood Crecca

Light beer is big, and it may be getting bigger. While much is said and written about the growth of craft brews, light beer is not giving up market share to these upstarts.

Family Article
OPERATIONS | Family Time   May 27, 2009
By: Donna Hood Crecca

The real driver of the success at Tryst, XS and Drai's After Hours is the staff. Each employee is carefully recruited, trained and developed as a brand ambassador.

Tax Article
INDUSTRY ISSUE | Alcohol Tax Increases Recommended   May 19, 2009
By: Donna Hood Crecca

Three of 13 experts recommended to a Senate Finance Committee roundtable on May 12 that taxes on alcohol be increased significantly to help fund health care.

Article
INDUSTRY NEWS | M&A Update   May 4, 2009
By: Donna Hood Crecca

Possible M&A activity among major beverage alcohol suppliers is causing plenty of industry buzz. Among the big names are Diageo and Moet Hennessy USA.

Article
Game Changers   May 1, 2009
By: Donna Hood Crecca

The trio behind Las Vegas' XS, Tryst and Drai's After Hours buck the recession and raise the bar on nightlife.

Article
Modern Martinis   May 1, 2009
By: Donna Hood Crecca

The Martini has morphed into any drink put into a Martini glass. Read on for creative Martini recipes.

Article
All Hail the King   April 29, 2009
By: Donna Hood Crecca

Dale DeGroff secured his first job behind the bar — at O’Charley’s on Manhattan’s Rockefeller Center in the 1970s — thanks to a shading of the truth about his experience.



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