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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


economy Article
Recovery Expected to be Rocky   August 26, 2009
By: Donna Hood Crecca

A survey of 65 c-level executives at leading food and beverage supplier companies by KPMG revealed 72 percent expect business conditions to improve next year.

Havana Central Article
Promoting Upward   August 18, 2009
By: Donna Hood Crecca

Two premium-priced drink promotions spark sales at Havana Central.

Article
Avoid Temptation   August 5, 2009
By: Donna Hood Crecca

Recently, I’ve noted an increase in reports of establishments — some of them top-end venues — being fined for pouring a spirit other than what’s on the label.

Promotions Article
Anatomy of a Promotion: Pitcher Perfect   August 5, 2009
By: Donna Hood Crecca

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer Program

Donna Hood Crecca Blog
Recession Ending – But Recovery Rocky   August 4, 2009
By: Donna Hood Crecca

Federal Reserve Chairman Ben Bernanke’s announcement Friday that the U.S. economy is shifting from recession to recovery was welcome news.

Donna Hood Crecca Blog
Fight the Ignition Interlock Mandate   July 31, 2009
By: Donna Hood Crecca

For those who thought it couldn’t happen, well, it looks like it’s closer to becoming reality. Ignition interlock as punishment for all drunk driving offenders could be here shortly.

CHART Article
CHART Releases State of Training Report   July 29, 2009
By: Donna Hood Crecca

Training budgets are being cut in almost every segment of the hospitality industry, with casual and family dining chain operators experiencing the sharpest decline.

Beer in cocktails Article
Beer Cocktail Development   July 22, 2009
By: Donna Hood Crecca

A range of styles and rash of flavors offers mixologists a hoppy playground.

Donna Hood Crecca Blog
Trends in Cocktail Culture by Donna Hood Crecca   July 21, 2009
By: Donna Hood Crecca

Tales of the Cocktail drew crowds to the Crescent City yet again for five days of exploring all things cocktail. The event was exhilarating and exhausting, and highlighted some emerging trends in the business.

Tales of the Cocktail Article
Trends in Cocktail Culture   July 15, 2009
By: Donna Hood Crecca

Tales of the Cocktail drew crowds to the Crescent City yet again for five days of exploring all things cocktail, July 8 –12. The event was both exhilarating and exhausting, and it highlighted some emerging trends in the cocktail business.



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