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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Article
Breakthrough Sales Report   September 9, 2009
By: Donna Hood Crecca

Nightclub & Bar brings you the first exclusive special report from GuestMetrics on current sales trends based on actual point-of-sale data.

Article
Partner Meetings   September 9, 2009
By: Donna Hood Crecca

Two fall events focus on relationships that foster responsible service.

Article
Special Report: Tracking Drink Trends   September 8, 2009
By: Donna Hood Crecca

On-premise sales are down, according to GuestMetrics data, but opportunities exist.

Beer Article
Major Brewers Taking Prices Up   September 2, 2009
By: Donna Hood Crecca

Anheuser-Busch InBev, MillerCoors and Heineken N.V. each announced last week their respective plans to increase prices. Raising prices amidst a rocky economy and rash of beer excise tax increases has some operators scratching their heads.

Beer Truck Article
Three-tier System Gets Unexpected Support   September 2, 2009
By: Donna Hood Crecca

The three-tiered system ensures alcohol is distributed responsibly, all parties are accountable and taxes are collected properly, according to Michele Simon, policy director at Marin Institute, an alcohol industry “watchdog” organization.

economy Article
Recovery Expected to be Rocky   August 26, 2009
By: Donna Hood Crecca

A survey of 65 c-level executives at leading food and beverage supplier companies by KPMG revealed 72 percent expect business conditions to improve next year.

Havana Central Article
Promoting Upward   August 18, 2009
By: Donna Hood Crecca

Two premium-priced drink promotions spark sales at Havana Central.

Article
Avoid Temptation   August 5, 2009
By: Donna Hood Crecca

Recently, I’ve noted an increase in reports of establishments — some of them top-end venues — being fined for pouring a spirit other than what’s on the label.

Promotions Article
Anatomy of a Promotion: Pitcher Perfect   August 5, 2009
By: Donna Hood Crecca

Smokey Bones Sparks Bar Sales with a Slam-dunk Summer Program

Donna Hood Crecca Blog
Recession Ending – But Recovery Rocky   August 4, 2009
By: Donna Hood Crecca

Federal Reserve Chairman Ben Bernanke’s announcement Friday that the U.S. economy is shifting from recession to recovery was welcome news.



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