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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Article
VIBE Conference: Time Well Spent   November 30, 2009
By: Donna Hood Crecca

The industry is abuzz about the upcoming VIBE Conference and we’re fielding lots of questions about the exciting new event that’s taking place at the Palazzo in Las Vegas March 9 – 10.

Article
Just for You   November 30, 2009
By: Donna Hood Crecca

VIBE stands for Very Important Beverage Executives, and the VIBE Conference and this e-newsletter will speak directly to the interests of chain beverage professionals.

Article
Chain Beverage Buzz: Nov. 30, 2009   November 30, 2009
By: Donna Hood Crecca

Beverage industry news, including McCormick & Schmick's expansion plans, drink programs for Stoli Beri, Pernod Ricard's new director of on-premise national accounts and more.

Article
Ruby Tuesday: 5 is the Magic Number   November 30, 2009
By: Donna Hood Crecca

VIBE checked in with Andy Scoggins, vice president of culinary and beverage for Ruby Tuesday to find out more about the $5 Premium Cocktail program.

Article
Of Man and Machines   November 10, 2009
By: Donna Hood Crecca

Recent advances and product introductions have some owners wondering if technology might just be that silver bullet. But is it the on-premise industry's cure-all?

Article
Profits by the Glass   November 10, 2009
By: Donna Hood Crecca

54 percent of chain restaurants on the Technomic Top 500 list served spirits, wine and/or beer in 2008, with an average 12.2 percent of sales generated by drinks.

Article
Calling All Venues, Great & Small!   November 10, 2009
By: Donna Hood Crecca

For the second year, Nightclub & Bar is partnering with research firm Technomic to develop the only list of the nation’s top nightclubs, bars and lounges based on venue revenue.

sla logo Article
Changes to NY State Application Process   October 28, 2009
By: Donna Hood Crecca

Following a damning report released on Sept. 30, the New York State Liquor Authority is streamlining its applications process.

Show 2010 Article
Celebrating 25 Years with Style   October 21, 2009
By: Donna Hood Crecca

As the Nightclub & Bar Convention and Trade Show comes up on its 25th anniversary — as does this magazine — everything is falling in place for a celebration worthy of such a milestone.

Donna Hood Crecca Blog
Questioning the Legal Drinking Age   October 14, 2009
By: Donna Hood Crecca

Is the 21-year-old legal drinking age effective in curbing alcohol use and abuse among young people today? That was the question debated during the Alcohol Responsibility Conference.



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