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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Show 2010 Article
Celebrating 25 Years with Style   October 21, 2009
By: Donna Hood Crecca

As the Nightclub & Bar Convention and Trade Show comes up on its 25th anniversary — as does this magazine — everything is falling in place for a celebration worthy of such a milestone.

Donna Hood Crecca Blog
Questioning the Legal Drinking Age   October 14, 2009
By: Donna Hood Crecca

Is the 21-year-old legal drinking age effective in curbing alcohol use and abuse among young people today? That was the question debated during the Alcohol Responsibility Conference.

Article
Sweet and Sour   October 13, 2009
By: Donna Hood Crecca

While we always focus on both the opportunities and challenges of this business, this issue perhaps reflects this sweet-and-sour state of affairs like no other.

Article
Editor's Blog: Questioning the Legal Drinking Age   October 7, 2009
By: Donna Hood Crecca

Is the 21-year-old legal drinking age effective in curbing alcohol use and abuse among young people today? That was the question debated during the Alcohol Responsibility Conference.

Beer Garden Article
Beer Gardens Take Root   September 16, 2009
By: Donna Hood Crecca

While Bohemian Hall may be the last of the original beer gardens in New York City, a new crop appears to be springing up.

Herve Article
Famed Flûte Bar to Franchise   September 16, 2009
By: Donna Hood Crecca

We talked to the French native Herve Rousseau about hatching such a venture in today’s economic climate.

Hangover Article
"The Prohibition Hangover" Debuts   September 9, 2009
By: Donna Hood Crecca

Alcohol: a social staple or societal scourge? Garrett Peck seeks the answer in "The Prohibition Hangover: Alcohol in America from Demon Rum to Cult Cabernet."

Article
Breakthrough Sales Report   September 9, 2009
By: Donna Hood Crecca

Nightclub & Bar brings you the first exclusive special report from GuestMetrics on current sales trends based on actual point-of-sale data.

Article
Partner Meetings   September 9, 2009
By: Donna Hood Crecca

Two fall events focus on relationships that foster responsible service.

Article
Special Report: Tracking Drink Trends   September 8, 2009
By: Donna Hood Crecca

On-premise sales are down, according to GuestMetrics data, but opportunities exist.



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