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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Article
Legal Eagle: Legalities of Running a Bar or Restaurant   January 11, 2010
By: Donna Hood Crecca

Stephen Barth, founder of HospitalityLawyer.com and the Hospitality Law Conference, gave us the current legal landscape for nightclub, bar and restaurant owners and operators.

Article
Top Tech Moves for 2010   January 6, 2010
By: Donna Hood Crecca

Keeping up with technology is one of the all-important aspects of running a nightclub or bar. Here’s what to watch for — and stay in touch with — in this new year.

Article
Promote at Your Nightclub for a Prosperous New Year   December 23, 2009
By: Donna Hood Crecca

On-premise drink sales are expected to decline again in 2010, but nightclub operators who host dynamic promotions stand a strong chance of reversing that trend.

F. Paul Pacult Headshot Article
F. Paul Pacult Explains the Ultimate Beverage Challenge   December 14, 2009
By: Donna Hood Crecca

Renowned spirits expert, educator, judge and author F. Paul Pacult is throwing down the gauntlet on beverage competitions with his new Ultimate Beverage Challenge (UBC) program.

Article
Unemployment Rate: Grabbing at Straws?   December 13, 2009
By: Donna Hood Crecca

For those of us in hospitality, the unemployment rate is an important indicator. The more people working, the more people with disposable income and the confidence to spend.

Cuervo Margarita at Chevys Article
Real Mex Reignites Drink Programs at El Torito, Chevys   December 13, 2009
By: Donna Hood Crecca

VIBE caught up with Lowell Petrie, SVP and chief marketing officer of Real Mex Restaurants, for some insights into what he’s mixing up behind the bar at El Torito and Chevys.

Article
After Midnight: Resolutions for Ringing in a Safe New Year   December 9, 2009
By: Donna Hood Crecca

We checked in with leaders on responsible alcohol service to see what they’re resolving to do differently in 2010 or what they hope bar operators will resolve to do to ensure patron safety.

GuestMetrics Article
Special Report: Tracking On-Premise Drink Trends   December 9, 2009
By: Donna Hood Crecca

Bars outperform other on-premise segments at the close of the third quarter, according to research from GuestMetrics provided exclusively to Nightclub & Bar.

Article
Glass Half Full?   December 7, 2009
By: Donna Hood Crecca

Looking to 2010, when the economy is expected to slowly recover, any venue operator who is not promoting their drinks and their scene can expect sales to continue to drop.

Article
VIBE Conference: Time Well Spent   November 30, 2009
By: Donna Hood Crecca

The industry is abuzz about the upcoming VIBE Conference and we’re fielding lots of questions about the exciting new event that’s taking place at the Palazzo in Las Vegas March 9 – 10.



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