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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Article
See You at The Show!   February 10, 2010
By: Donna Hood Crecca

Nightclub & Bar offers plenty of big growth ideas, as does the show taking place March 8-10 in Las Vegas. Tap into all that Nightclub & Bar has to offer through the show and the magazine.

Applebee's draft beer Article
Ounce by Ounce   February 10, 2010
By: Donna Hood Crecca

Applebee’s tracks pours and trains staff to achieve higher draft beer profits.

Stephen Barth Article
Legal Eagle: Top Law Issues for Operators   February 10, 2010
By: Donna Hood Crecca

Hospitality law expert Stephen Barth discusses his hot issues for bar, restaurant and nightclub owners and operators, from tip sharing and foreclosures to bottle service and allergies.

Article
(Cautious) Optimism Abounds for On-Premise Industry   February 8, 2010
By: Donna Hood Crecca

Beverage pros are optimistic about job security, DISCUS’ forecast calls for higher on-premise spirits sales and NRA projects 1.2 percent dollar growth in full-service restaurant sales.

Article
Spirits Industry “Recession Resilient”   February 8, 2010
By: Donna Hood Crecca

Citing figures that show distilled spirits volume grew 1.4 percent but revenue held steady at $18.7 billion in 2009, DISCUS CEO Peter Cressy calls the industry “recession resilient.”

Rich Melman Article
Melman & Sons to Present at VIBE Conference   February 8, 2010
By: Donna Hood Crecca

Restaurant industry icon Rich Melman, founder and chairman of Lettuce Entertain You Enterprises, will close the upcoming VIBE Conference in Las Vegas with a rare keynote address.

Article
More with Less? Yes!    January 25, 2010
By: Donna Hood Crecca

Can we produce greater revenue from a customer base less willing to spend and with fewer employees to wow them? Yes. Your next step? Don't abandon the tactics employed to weather the recession.

Applebee's draft beer Article
Applebee’s Draft Beer Initiative   January 25, 2010
By: Donna Hood Crecca

The Applebee’s Draft Beer Optimization program has three goals: improved quality, reduced waste and improved margins. A year later, draft beer waste is down 50 percent and sales have increased.

Article
Toasting New Zealand at McCormick & Schmick's   January 11, 2010
By: Donna Hood Crecca

Portland, Ore.-based McCormick & Schmick’s Seafood Restaurants launched a New Zealand wine and cocktail initiative Jan. 6; the program will run through Feb. 27.

Article
Legal Eagle: Legalities of Running a Bar or Restaurant   January 11, 2010
By: Donna Hood Crecca

Stephen Barth, founder of HospitalityLawyer.com and the Hospitality Law Conference, gave us the current legal landscape for nightclub, bar and restaurant owners and operators.



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