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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Drink Article
Drinks Differentiate The Dining Experience   February 18, 2013
By: Donna Hood Crecca

The importance of the on-premise channel to the adult beverage business is evident in the analysis conducted for BarTAB and the soon-to-be-released State of the Industry report.

Whisky Article
Whiskey Tells a Tale   November 26, 2012
By: Donna Hood Crecca

BarTAB report analysis of the category’s performance in restaurants and bars reveals that whether domestic or imported, the upper echelon of whiskey expanded while blends and other less-expensive selections declined.

Graph Article
Eats with Drinks    October 29, 2012
By: Donna Hood Crecca

Today’s consumer enjoys ordering food along with their adult beverages – good news for building your bottom line and your ability to serve responsibly.

Vodka Article
Flavor Shuffle in Vodka   October 1, 2012
By: Donna Hood Crecca

The flavor landscape in vodka is constantly changing. Identifying and aligning your drink menu with the flavors that have staying power while also capitalizing on the flavor of the moment is a challenge for all bar and restaurant operators.

Wine Article
Capitalize on Wine   September 4, 2012
By: Donna Hood Crecca

Wine outpaced both spirits and beer in 2011, growing 4.6% in volume and accounted for 10.5% of total adult beverage sales, according to our WineTAB report. As we continually monitor more than 1,500 brands, we see that wine is on track for another “very good year” in 2012.

Donna Hood Crecca Article
Bartender Optimism   August 6, 2012
By: Donna Hood Crecca

Our recent BarTrender survey reveals that bartenders saw business settling back into normal patterns in the second quarter of this year. What’s more, two-thirds expect business to improve in the next six months.

Donna Hood Crecca Article
Millennial Matters   July 9, 2012
By: Donna Hood Crecca

Restaurant operators and adult beverage marketers alike are working hard to engage Millennials consumers, and with good reason. The generation born between 1977 and 1994 is the largest since the Baby Boomers.

Technomic Article
Where’s the Value?    June 11, 2012
By: Donna Hood Crecca

Consumers today define “value” much differently than just a few years ago. At one time, value related primarily to price. But as restaurants evolved and consumer expectations around food quality, service and the overall experience have increased, the dining out “value” parameters have also...more >>

Technomic Article
Drink Demographics: Technomic Breaks Down SpiritsTAB Results   May 11, 2012
By: Donna Hood Crecca

Restaurant beverage pros put a lot of time and effort into presenting patrons with new drink options. New items keep the drink program fresh and can spark an increase in spending. But how many and which guests actually partake?

BarTrender Article
Bartenders Say…   March 5, 2012
By: Donna Hood Crecca

Technomic’s fourth-quarter 2011 BarTrender survey yielded nearly 600 responses from professionals working as bartenders or directly responsible for preparing adult beverages. These bar pros are reporting some positive trends:



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