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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Article
VIBE Conference 2011 Taking Shape   April 19, 2010
By: Donna Hood Crecca

We’re very excited to announce Buffalo Wild Wings President and CEO Sally Smith will be our keynote speaker for the 2011 VIBE Conference. Smith was named to her current post in 1996.

REHAB Las vegas Article
The Ins and Outs of Vegas Daylife 2010   April 15, 2010
By: Donna Hood Crecca

As pool season kicks off in Las Vegas, new takes on daylife abound — indoors and out — generating a variety of options for guests and additional revenue for venue operators. Here's a list.

Article
Five Tips on Top-Shelf Barmanship   April 14, 2010
By: Donna Hood Crecca

What makes the difference between a great cocktail at home and a great cocktail at your venue is barmanship. Here are this week’s five low or no-cost money-making ideas.

Donna Hood Crecca Blog
New on the Drinks Scene   April 12, 2010
By: Donna Hood Crecca

Quick disclaimer: I don’t usually write pieces along the lines of “you gotta check out this new product.” But I love seeing what’s coming to market and meeting the folks behind the brands.

Donna Hood Crecca Blog
WSWA: Palin, Wirtz Spark Chatter   April 8, 2010
By: Donna Hood Crecca

When nearly 2,000 wholesalers and suppliers get together for a few days, there are bound to be some very interesting conversations. Tag Sarah Palin as a keynoter and you’re really stirring the pot.

Article
Five Tips for Products and Presentation   April 7, 2010
By: Donna Hood Crecca

To keep today’s sophisticated clientele, you must make a great product and present it with flair. And behind the scenes, you have to work your costs, operations and training. Here's how.

Article
On-Premise Sales Key to Spirits Recovery   April 5, 2010
By: Donna Hood Crecca

Distilled spirits may be recession resilient, but the trick now is to gain greater momentum as the industry moves from recession to recovery, according to DISCUS.

Social House Las Vegas Article
Social House Resurrected   April 1, 2010
By: Donna Hood Crecca

Pure Management Group’s Social House will re-open in Crystals at Las Vegas CityCenter in July. It will retain the elements that made the original so intimate, but will also incorporate bold new touches.

Article
Five Tips for Raising Revenue   March 31, 2010
By: Donna Hood Crecca

Operators who pay attention to the little things earn big profits. This week’s group of our 50 Money-Making Ideas lays out some profitable operations practices for bars, nightclubs and restaurants.

Article
Six Tips for Boosting Revenue   March 24, 2010
By: Donna Hood Crecca

NCB First Round delivers several of the 50 Money-Making Ideas presented at the recent Nightclub & Bar Convention and Trade Show. Here are tips for Increasing Sales Without Raising Prices.



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