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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


money Article
50 Ideas: Quick Tips for Sales Success   June 8, 2010
By: Donna Hood Crecca,Robert Plotkin

We’ve been doling out tips given out during the “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.

Article
Sales/Revenue — Increasing Sales Without Raising Prices   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

Running a bar or nightclub isn’t easy. Keep your establishment afloat by knowing what works and what makes money — without costing you precious money.

Money Article
50 Ideas: Quick Tips for Sales Success   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

Over the last 10 weeks, we’ve been doling out tips given out during the standing-room-only “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.

Article
Barmanship — The Intangibles that Only an Operator Can Provide   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

The difference between a great cocktail at home and a great cocktail at your venue is barmanship. The skill, environment and hospitality all add up to that intangible element guests can’t create at home.

Article
Product and Presentation — Sell Both the Sizzle and the Steak   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

What’s in the glass matters to your bottom line, so be creative in what you’re offering and how you’re presenting it to your guests. Here are 14 tips for profitable products and presentation.

Article
Operations — The Devil is in the Details   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

Is there such a thing as easy money? Yes! Read on for cost-saving, money-making ideas you can implement at your place today to help you operate profitably.

bartender Article
Insights: Drink Order Influencers – Re-Ordered   June 1, 2010
By: Donna Hood Crecca

At the bar, 69 percent of guests walk in not knowing what they want to drink. What’s most important in influencing drink choice? Thanks to the economy, the list is not the same as it was just a year or two ago.

Donna Hood Crecca Blog
Culinary Cocktails – How Hot Are They?   May 26, 2010
By: Donna Hood Crecca

While kitchen-inspired libations may be the darling of high-end bar chefs and television mixologists, the typical bar-goer is not quite so enamored.

O'Charley's Skinny Martini Article
Spotlight: Skinny Sips   May 17, 2010
By: Donna Hood Crecca

O’Charley’s and Houlihan's have cracked the code on skinny cocktails, however, by tapping into select spirits and alternative sweeteners.

Donna Hood Crecca Blog
Manhattan Cocktail Classic Gala Raises the Bar   May 17, 2010
By: Donna Hood Crecca

Nearly 3,000 barflies gathered for a night of drink-fueled revelry on Friday as the Manhattan Cocktail Classic kicked off with its much anticipated Gala.



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