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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Donna Hood Crecca Article
Industry Issue: Federal Funding for Interlocks Moves Ahead   July 12, 2010
By: Donna Hood Crecca

The Senate Commerce Committee approved the ROADS SAFE act, which calls for $60 million in funding over five years to research and develop in-vehicle blood alcohol detection and ignition interlock systems.

Donna Hood Crecca Article
Building Business, One Beer at a Time   July 2, 2010
By: Donna Hood Crecca

Spending a fair amount of time with the people who run bars and nightclubs across the country, I’ve realized there are two types of operators: quick hitters and marathoners.

Donna Hood Crecca Article
Take the Blinders Off   June 14, 2010
By: Donna Hood Crecca

Those who seek success will take off their blinders and look around to see what other operators in other segments are doing. To that end, here are some things I’ve learned lately from nightclubs and bars that you might find valuable.

Stephen Barth Article
Stellar Program for VIBE 2011   June 14, 2010
By: Donna Hood Crecca

The VIBE Conference program is shaping up with a star-studded speaker roster and plenty of rich content for attendees. Here’s a quick preview of the general session speakers and topics now confirmed for the VIBE program.

Article
Your Hot Topics   June 9, 2010
By: Donna Hood Crecca

We take your questions and comments seriously. So when you ask for it, you get it! August is our promotions issue, we relaunched the promo calendar and we're giving you 50 ideas for money-making success.

money Article
50 Ideas: Quick Tips for Sales Success   June 8, 2010
By: Donna Hood Crecca,Robert Plotkin

We’ve been doling out tips given out during the “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.

Article
Sales/Revenue — Increasing Sales Without Raising Prices   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

Running a bar or nightclub isn’t easy. Keep your establishment afloat by knowing what works and what makes money — without costing you precious money.

Money Article
50 Ideas: Quick Tips for Sales Success   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

Over the last 10 weeks, we’ve been doling out tips given out during the standing-room-only “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.

Article
Barmanship — The Intangibles that Only an Operator Can Provide   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

The difference between a great cocktail at home and a great cocktail at your venue is barmanship. The skill, environment and hospitality all add up to that intangible element guests can’t create at home.

Article
Product and Presentation — Sell Both the Sizzle and the Steak   June 2, 2010
By: Donna Hood Crecca,Robert Plotkin

What’s in the glass matters to your bottom line, so be creative in what you’re offering and how you’re presenting it to your guests. Here are 14 tips for profitable products and presentation.



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