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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


server Article
Server Suggestions Sell Drinks   August 20, 2010
By: Donna Hood Crecca

Technomic, Inc. reported 23 percent of consumers would consider ordering something they never tried before if their server recommended the drink.

Rick Berman Article
At Issue: Industry Campaign on Ignition Interlock    August 20, 2010
By: Donna Hood Crecca

Twelve states now mandate ignition interlocks for all drunk driving offenders, regardless of the number of previous offenses or BAC level.

Article
Promotions = Profits   August 6, 2010
By: Donna Hood Crecca

While many of the tried-and-true strategies still work, new ideas, approaches and media now make promotions more appealing — and therefore effective — for today’s customer.

Donna Hood Crecca Blog
New York's Mandatory Interlock Law Kicks In   August 4, 2010
By: Donna Hood Crecca

New York's ignition interlock law goes into effect on Aug. 15, but the legislators in Suffolk County are grappling with how to pay for enforcement, which will fall on the shoulder of probation departments.

Patricia Richards Article
Drink Recipes: Cocktails We Love from Tales of the Cocktail   July 28, 2010
By: Donna Hood Crecca,Emily Hanna Mayock

Sip your way through New Orleans for a few days and it’s easy to lose track of what you’ve tasted. The caliber of mixologists and products at Tales of the Cocktail, however, guarantees more than a few memorable libations.

Bar shot Article
Good News for Beverage Executives   July 26, 2010
By: Donna Hood Crecca

Technomic announced its expectation that on-premise alcohol sales will increase 1.1 percent in 2010, and within the restaurant industry, there are signs of increased employment and new positions available.

Donna Hood Crecca Blog
Federal Funding for Interlocks — Bad Idea   July 14, 2010
By: Donna Hood Crecca

Does $60 million in federal funding for research into in-vehicle ignition interlock devices sound like a good idea to you?

Donna Hood Crecca Article
Industry Issue: Federal Funding for Interlocks Moves Ahead   July 12, 2010
By: Donna Hood Crecca

The Senate Commerce Committee approved the ROADS SAFE act, which calls for $60 million in funding over five years to research and develop in-vehicle blood alcohol detection and ignition interlock systems.

Donna Hood Crecca Article
Building Business, One Beer at a Time   July 2, 2010
By: Donna Hood Crecca

Spending a fair amount of time with the people who run bars and nightclubs across the country, I’ve realized there are two types of operators: quick hitters and marathoners.

Donna Hood Crecca Article
Take the Blinders Off   June 14, 2010
By: Donna Hood Crecca

Those who seek success will take off their blinders and look around to see what other operators in other segments are doing. To that end, here are some things I’ve learned lately from nightclubs and bars that you might find valuable.



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