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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Oyamel Margarita Article
Keep it Simple   October 11, 2010
By: Donna Hood Crecca

Attention to ingredients and imagination make the classics contemporary at Oyamel.

Donna Hood Crecca Blog
Breast Cancer Awareness Alcohol Promos: A Faux Pas or Not?   October 8, 2010
By: Donna Hood Crecca

Research shows alcohol consumption can increase a woman's risk of breast cancer — so is it wrong for our industry to run breast cancer awareness promos?

Sally Smith Article
Top-notch Keynoters at VIBE Conference: Sally Smith & Keith Harrell   October 4, 2010
By: Donna Hood Crecca

Two stellar speakers are lined up to take center stage at the upcoming VIBE Conferences in Las Vegas, March 9-10, and each will leave you inspired and energized.

Donna Hood Crecca Article
Ready, Set, Promote!   September 29, 2010
By: Donna Hood Crecca

Welcome to NCB Promo Power! This newsletter, which will hit your inbox every Wednesday, is completely devoted to promotions that grow traffic and sales at bars and nightclubs.

Article
NCB Bartender of the Month – October   September 27, 2010
By: Donna Hood Crecca

Jackson Cannon: Bar Director for Eastern Standard and Bar Director for Island Creek Oyster Bar.

Donna Hood Crecca Article
Profitable Promotions: Spark Sales with NCB Promo Power!   September 22, 2010
By: Donna Hood Crecca

Wondering how to make the most of football season or the best way to get sponsors for an upcoming event? Subscribe to NCB Promo Power and learn all that and more.

Hudson Riehle Article
Pent-up Demand Bodes Well for Q4 Drink Sales   September 20, 2010
By: Donna Hood Crecca

The July Restaurant Performance Index may be flat, but Hudson Riehle, SVP of NRA's Research and Knowledge Group, is cautiously optimistic that sales at the bar in Q4 should outperform 2009 sales.

Article
All-American Spirit   September 8, 2010
By: Donna Hood Crecca

The nightclub and bar business in America is certainly unique, from the three-tiered system to ignition interlock. Find out what's new in the latest issue of NCB as we keep the pulse on the industry.

Donna Hood Crecca Blog
Do Drinkers Care About Calories?    September 8, 2010
By: Donna Hood Crecca

FDA Menu Labeling includes Alcohol Beverages -- Will Bar Patrons Care About Calories?

Article
Destructive Device   September 8, 2010
By: Donna Hood Crecca

If standard on all cars, ignition interlock will hurt your business and drive us back to Prohibition.



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