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NCB Author

Donna Hood Crecca

Contributing Writer

Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.

VIBE Conference Article
Sponsor Update for VIBE Conference   November 29, 2010
By: Donna Hood Crecca

Chain, hotel and multi-concept beverage executives can feel confident that their supplier partners are eager to support and grow their businesses in 2011.

VIBE Conference Article
VIBE Interactive Workshops Deliver   November 15, 2010
By: Donna Hood Crecca

Networking and take-aways are the two items any exec looks for in a conference, and the team behind VIBE developed the agenda with both of those in mind.

Donna Hood Crecca Blog
Two Reasons (or More) to Take the Top 100 Survey    November 11, 2010
By: Donna Hood Crecca

Why should you take the 2011 Nightclub & Bar Top 100 survey? Two reasons: To grow your business and to grow the nightlife industry.

question mark Article
Who Is The November Bartender of the Month?    November 1, 2010
By: Donna Hood Crecca

Want to know who the Nightclub & Bar Bartender of the Month is for November? Find out here!

Dan Clark Article
Dan Clark to Keynote VIBE Experience   November 1, 2010
By: Donna Hood Crecca

Award-winning speaker and author Dan Clark will guide VIBE attendees on how to become brilliant at the basics in order to ensure success when he addresses the VIBE Conference as a keynoter.

VIBE Vista Article
Enter the VIBE Vista Awards   November 1, 2010
By: Donna Hood Crecca

Think you have a winning beverage program? Find out for sure by entering the 2011 VIBE Vista Awards at The deadline for entries is December 2, so act fast!

Bartender of the Month - November   November 1, 2010
By: Donna Hood Crecca

Chantal Tseng of Tabard Inn is Nightclub & Bar Bartender of the Month for November.

NCB Awards Article
NCB Awards – Enter Today!    October 20, 2010
By: Donna Hood Crecca

Hosted a great promotion this year? Opened a hot new bar or club? Think your bartender is the best? Then enter the 2011 Nightclub & Bar Awards and see if you earn the spotlight at the 2011 Nightclub & Bar Show.

VIBE Article
Meet the VIBE Advisory Council   October 18, 2010
By: Donna Hood Crecca

We at VIBE pride ourselves in creating a conference event that truly meets attendees’ needs, and the only way to accomplish that is by listening closely to those who participate.

Donna Hood Crecca Article
Upswing in On-premise Spending Habits   October 18, 2010
By: Donna Hood Crecca

Consumer confidence levels, which drive on-premise spending habits, are fueled or suppressed by employment levels, so the unemployment scenario laid out by the Department of Labor did little to raise our industry’s spirits.

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