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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


VIBE Vista Article
Enter the VIBE Vista Awards   November 1, 2010
By: Donna Hood Crecca

Think you have a winning beverage program? Find out for sure by entering the 2011 VIBE Vista Awards at vibeconference.com. The deadline for entries is December 2, so act fast!

Article
Bartender of the Month - November   November 1, 2010
By: Donna Hood Crecca

Chantal Tseng of Tabard Inn is Nightclub & Bar Bartender of the Month for November.

NCB Awards Article
NCB Awards – Enter Today!    October 20, 2010
By: Donna Hood Crecca

Hosted a great promotion this year? Opened a hot new bar or club? Think your bartender is the best? Then enter the 2011 Nightclub & Bar Awards and see if you earn the spotlight at the 2011 Nightclub & Bar Show.

VIBE Article
Meet the VIBE Advisory Council   October 18, 2010
By: Donna Hood Crecca

We at VIBE pride ourselves in creating a conference event that truly meets attendees’ needs, and the only way to accomplish that is by listening closely to those who participate.

Donna Hood Crecca Article
Upswing in On-premise Spending Habits   October 18, 2010
By: Donna Hood Crecca

Consumer confidence levels, which drive on-premise spending habits, are fueled or suppressed by employment levels, so the unemployment scenario laid out by the Department of Labor did little to raise our industry’s spirits.

Article
Have It Your Way   October 11, 2010
By: Donna Hood Crecca

We at Nightclub & Bar are busy expanding our offerings, both the types of content and also the formats that accommodate you best, including print, website and e-newsletter content.

Oyamel Margarita Article
Keep it Simple   October 11, 2010
By: Donna Hood Crecca

Attention to ingredients and imagination make the classics contemporary at Oyamel.

Donna Hood Crecca Blog
Breast Cancer Awareness Alcohol Promos: A Faux Pas or Not?   October 8, 2010
By: Donna Hood Crecca

Research shows alcohol consumption can increase a woman's risk of breast cancer — so is it wrong for our industry to run breast cancer awareness promos?

Sally Smith Article
Top-notch Keynoters at VIBE Conference: Sally Smith & Keith Harrell   October 4, 2010
By: Donna Hood Crecca

Two stellar speakers are lined up to take center stage at the upcoming VIBE Conferences in Las Vegas, March 9-10, and each will leave you inspired and energized.

Donna Hood Crecca Article
Ready, Set, Promote!   September 29, 2010
By: Donna Hood Crecca

Welcome to NCB Promo Power! This newsletter, which will hit your inbox every Wednesday, is completely devoted to promotions that grow traffic and sales at bars and nightclubs.



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