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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


National Restaurant Association Article
Toasting the Top Culinary Trends   December 13, 2010
By: Donna Hood Crecca

Hand-crafted spirits, culinary cocktails and also local beer and wine rank among the 20 hot trends for 2011 identified by more than 1,500 professional chefs surveyed by the National Restaurant Association. What else is hot and what's not?

VIBE Conference Article
Update: VIBE Conference Sponsors    December 13, 2010
By: Donna Hood Crecca

The VIBE 2011 sponsor roster keeps growing, and with many major and emerging spirits, wine, beer, non-alcohol and mixer companies now committed, not to mention technology, beverage systems and industry research and other related companies also securing their participation, the VIBE Conference is...more >>

record Article
Trends 2011   December 8, 2010
By: Alissa Ponchione,Donna Hood Crecca,Emily Hanna Mayock

What's coming for nightclubs and bars in 2011? We're predicting high-tech tables, retro design, house music and much more.

Donna Hood Crecca Article
Forward Thinking   December 8, 2010
By: Donna Hood Crecca

Longevity is a point of pride in this industry. A nightclub or bar hitting its one-year anniversary is cause for celebration; marking three, four or five years in this business is certainly a reason for an all-out bash.

bartender of the month Article
Who Is The December Bartender of the Month?    December 6, 2010
By: Donna Hood Crecca

With each new month comes a new bartender in the spotlight here at nightclub.com. So who is the Nightclub & Bar Bartender of the Month for December?

Article
December Bartender of the Month: Kevin Diedrich   December 1, 2010
By: Donna Hood Crecca

The Nightclub & Bar December Bartender of the Month is Kevin Diedrich of The Burritt Room in San Francisco.

Donna Hood Crecca Blog
Don't be Loko!    November 30, 2010
By: Donna Hood Crecca

With all the attention on Four Loko, Joos and other caffeinated alcohol beverages sold in retail stores, bar and club operators need to review their own responsible service practices.

VIBE Conference Article
Sponsor Update for VIBE Conference   November 29, 2010
By: Donna Hood Crecca

Chain, hotel and multi-concept beverage executives can feel confident that their supplier partners are eager to support and grow their businesses in 2011.

VIBE Conference Article
VIBE Interactive Workshops Deliver   November 15, 2010
By: Donna Hood Crecca

Networking and take-aways are the two items any exec looks for in a conference, and the team behind VIBE developed the agenda with both of those in mind.

Donna Hood Crecca Blog
Two Reasons (or More) to Take the Top 100 Survey    November 11, 2010
By: Donna Hood Crecca

Why should you take the 2011 Nightclub & Bar Top 100 survey? Two reasons: To grow your business and to grow the nightlife industry.



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