Twitter facebook
NCB Author

Donna Hood Crecca

Contributing Writer

Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.

Football Article
Super Bowl Promo Planning   January 5, 2011
By: Donna Hood Crecca

The Super Bowl is one of the "mother of all" sports events, and should be one of the biggest nights at your bar. Here's what you should be doing now for a successful Super Bowl party on Feb. 6.

Who is the NCB January Bartender of the Month?    January 4, 2011
By: Donna Hood Crecca

The NCB January Bartender of the Month was reborn through bartending and now dances his way through each shift.

January Bartender of the Month: Branno Kent   January 3, 2011
By: Donna Hood Crecca

The Nightclub & Bar January Bartender of the Month is Branno Kent of FLUXX in San Diego; he's got an ear for his guests and for great electronica music.

Technomic Article
A Happy New Year?   December 13, 2010
By: Donna Hood Crecca

Predicting growth in spirits, wine and beer, Technomic is forecasting a 1.9 percent sales increase for alcohol in restaurants in 2011.

National Restaurant Association Article
Toasting the Top Culinary Trends   December 13, 2010
By: Donna Hood Crecca

Hand-crafted spirits, culinary cocktails and also local beer and wine rank among the 20 hot trends for 2011 identified by more than 1,500 professional chefs surveyed by the National Restaurant Association. What else is hot and what's not?

VIBE Conference Article
Update: VIBE Conference Sponsors    December 13, 2010
By: Donna Hood Crecca

The VIBE 2011 sponsor roster keeps growing, and with many major and emerging spirits, wine, beer, non-alcohol and mixer companies now committed, not to mention technology, beverage systems and industry research and other related companies also securing their participation, the VIBE Conference is...more >>

record Article
Trends 2011   December 8, 2010
By: Alissa Ponchione,Donna Hood Crecca,Emily Hanna Mayock

What's coming for nightclubs and bars in 2011? We're predicting high-tech tables, retro design, house music and much more.

Donna Hood Crecca Article
Forward Thinking   December 8, 2010
By: Donna Hood Crecca

Longevity is a point of pride in this industry. A nightclub or bar hitting its one-year anniversary is cause for celebration; marking three, four or five years in this business is certainly a reason for an all-out bash.

bartender of the month Article
Who Is The December Bartender of the Month?    December 6, 2010
By: Donna Hood Crecca

With each new month comes a new bartender in the spotlight here at So who is the Nightclub & Bar Bartender of the Month for December?

December Bartender of the Month: Kevin Diedrich   December 1, 2010
By: Donna Hood Crecca

The Nightclub & Bar December Bartender of the Month is Kevin Diedrich of The Burritt Room in San Francisco.

© 2015 Questex Media Group LLC. All rights reserved
Reproduction in whole or part is prohibited
Please send any technical comments or questions to our webmaster.