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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Blog
Nightlife -- A Dangerous Business?   January 19, 2011
By: Donna Hood Crecca

Temple Nightclub fatality shines a spotlight on the dirty little secret of the nightlife business – patrons behaving badly.

Candy Article
Get in the Mood for Love   January 19, 2011
By: Donna Hood Crecca

Make your bar or club the go-to place for Valentine's Day with these helpful hits on creating a successful promotion.

Blog
And the 2011 NCB Awards Go To....   January 18, 2011
By: Donna Hood Crecca

The Nightclub & Bar Awards, explained in terms of the why, what, who and how of the program.

bartender Article
Finally, A Welcome Employment Trend Report   January 10, 2011
By: Donna Hood Crecca

Unemployment fell while employment in restaurants and bars rose in December -- good news for drink sales.

Article
New Year's Under the Night Sky   January 6, 2011
By: Donna Hood Crecca

The Strip played host to a massive NYE bash, complete with DJ Shaun O'Neale spinning in front of Caesars Palace.

Football Article
Super Bowl Promo Planning   January 5, 2011
By: Donna Hood Crecca

The Super Bowl is one of the "mother of all" sports events, and should be one of the biggest nights at your bar. Here's what you should be doing now for a successful Super Bowl party on Feb. 6.

Article
Who is the NCB January Bartender of the Month?    January 4, 2011
By: Donna Hood Crecca

The NCB January Bartender of the Month was reborn through bartending and now dances his way through each shift.

Article
January Bartender of the Month: Branno Kent   January 3, 2011
By: Donna Hood Crecca

The Nightclub & Bar January Bartender of the Month is Branno Kent of FLUXX in San Diego; he's got an ear for his guests and for great electronica music.

Technomic Article
A Happy New Year?   December 13, 2010
By: Donna Hood Crecca

Predicting growth in spirits, wine and beer, Technomic is forecasting a 1.9 percent sales increase for alcohol in restaurants in 2011.

National Restaurant Association Article
Toasting the Top Culinary Trends   December 13, 2010
By: Donna Hood Crecca

Hand-crafted spirits, culinary cocktails and also local beer and wine rank among the 20 hot trends for 2011 identified by more than 1,500 professional chefs surveyed by the National Restaurant Association. What else is hot and what's not?



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