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NCB Author

Donna Hood Crecca

Contributing Writer

Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.

Stan Novack Article
Stan Novack Named 2011 ICON Award Recipient by Millennium Advisory Board    February 7, 2011
By: Donna Hood Crecca

Stan Novack is named the 2011 ICON Award Recipient by Millennium Advisory Board. The Award will be presented March 7 in Las Vegas.

Champagne Article
Growth Projections for 2011 from NRA – Three Cheers!    February 7, 2011
By: Donna Hood Crecca

Full-service restaurants are expected to grow 3.1% to reach sales of $194.6 billion in 2011, according to the National Restaurant Association’s 2011 Restaurant Industry Forecast released last week.

VIBE Conference Article
VIBE Conference Sponsor Update    February 7, 2011
By: Donna Hood Crecca

The VIBE Conference sponsor list continues to grow! See who is supporting the VIBE Experience and the chain beverage industry.

Champagne toast Article
Growth Projections for 2011 from NRA – Three Cheers!    February 7, 2011
By: Donna Hood Crecca

For the first time in 3 years, growth is projected for the restaurant industry - good news for beverage programs!

Film strip Article
See Stars on Oscar Night   January 26, 2011
By: Donna Hood Crecca

With the announcement of the Oscar Nominees, planning for Oscar Night promotions needs to start now.

Tony Abou-Ganim Article
VIBE Cameo Mixologists Set the Stage   January 24, 2011
By: Donna Hood Crecca

Five cutting-edge mixologists will participate in the VIBE Conference.

Warren Solochek Article
Custom Research Yields Results   January 24, 2011
By: Donna Hood Crecca

Only available at the VIBE Conference, a wealth of custom research about the chain beverage industry awaits.

Fatality Results from Incident at San Francisco's Temple Nightclub    January 20, 2011
By: Donna Hood Crecca

A fatality resulted from an incident at San Francisco's Temple Nightclub, but the club is said to have taken adequate security measures and be cooperating fully with authorities.

Nightlife -- A Dangerous Business?   January 19, 2011
By: Donna Hood Crecca

Temple Nightclub fatality shines a spotlight on the dirty little secret of the nightlife business – patrons behaving badly.

Candy Article
Get in the Mood for Love   January 19, 2011
By: Donna Hood Crecca

Make your bar or club the go-to place for Valentine's Day with these helpful hits on creating a successful promotion.

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