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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Donna Hood Crecca Article
Be a Smart Bar!   March 1, 2011
By: Donna Hood Crecca

Nightclub & Bar launches NCB Smart Bar, edited by Robert Plotkin and full of the Secrets of a Well Run Bar.

VIBE Logo Article
Register Today for VIBE!   February 22, 2011
By: Donna Hood Crecca

The VIBE Experience is only 13 days away - register now to be a part of the premier event for chain and hotel beverage executives.

Stephen Barth Article
VIBE MC Stephen Barth Says Get Ready!    February 22, 2011
By: Donna Hood Crecca

Stephen Barth is preparing to MC the VIBE Conference in Las Vegas - he shares his thoughts on the event and the industry.

Brown-Forman Our Thinking About Drinking Article
What’s Your Thinking About Drinking?    February 22, 2011
By: Donna Hood Crecca

Brown-Forman launched ourthinkingaboutdrinking.com in July 2009 showcasing its positions on several significant alcohol-related issues.

St. Patrick's Day Article
St. Patrick’s Day Greenery   February 16, 2011
By: Donna Hood Crecca

St. Patrick’s day is a huge opportunity for finding your pot of gold, and with it just a few short weeks away, your Celtic-themed food, drink and entertainment elements should be well underway, but don't forget these crucial elements.

Article
Unique Boutique   February 8, 2011
By: Donna Hood Crecca

Boutique spirits brands are on the rise, not only in number but also in popularity at the bar, where savvy barkeeps are pouring everything from limited-edition white whiskeys to single estate tequilas and small batch bourbons.

Nightclub & Bar convention and trade show Article
Pump Up the Volume   February 8, 2011
By: Donna Hood Crecca

Gear up for the Nightclub & Bar Convention and Trade Show in Las Vegas March 7-9.

Donna Hood Crecca Article
Plan for Success in 2011   February 8, 2011
By: Donna Hood Crecca

What’s your goal for 2011? Are you looking to expand your customer base? Cut costs and grow margins? All these are great goals, but do you have a clear-cut plan to get there?

Article
2011 Nightclub & Bar Top 100 Announced   February 7, 2011
By: Donna Hood Crecca

Nightclub & Bar releases its 2011 Top 100 list, which reflects record-breaking revenues and strong growth.

Stan Novack Article
Stan Novack Named 2011 ICON Award Recipient by Millennium Advisory Board    February 7, 2011
By: Donna Hood Crecca

Stan Novack is named the 2011 ICON Award Recipient by Millennium Advisory Board. The Award will be presented March 7 in Las Vegas.



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