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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Technomic Blog
Opportunity Knocks: Top 10 Fast-Growing Spirits Brands   June 10, 2013
By: Donna Hood Crecca

Identifying what’s hot and what’s not is a challenge in adult beverage, given the high level of product innovation.

Chart Article
Shoot for Incremental Sales Gains   May 13, 2013
By: Donna Hood Crecca

Mixed drinks still dominate at the bar, but calls for shots are popular these days, according to Technomic’s soon to be released 2013 SpiritsTAB Report.

Adult Beverages Article
Drinks (Should be More) Important to Diners   April 15, 2013
By: Donna Hood Crecca

One-third of consumers: 33% consider alcohol beverages important to the overall dining out experience and 33% say these drinks program influence their where-to-dine decision, according to Technomic research. No surprise, those indicating drinks are important when dining out skews to Millennial...more >>

Top 100 Article
2013 Top 100 Survey Says…   March 26, 2013
By: Donna Hood Crecca

Growth was the name of the game once again for the nightlife operators participating in the annual Nightclub & Bar Top 100 survey. More than two-thirds (68.2%) report increased revenue in 2012.

Whiskey Article
Whiskey Upswing   March 18, 2013
By: Donna Hood Crecca

Taken together, the whiskey categories grew 2.3% in total volume in 2012, an increased rate of growth from the 1.8% gain achieved in 2011.

Top 100 Article
High-Volume Venue Trends   February 26, 2013
By: Donna Hood Crecca

The fifth annual revenue-based Nightclub & Bar Top 100 roster demonstrates some telling trends in the nightlife industry.

Drink Article
Drinks Differentiate The Dining Experience   February 18, 2013
By: Donna Hood Crecca

The importance of the on-premise channel to the adult beverage business is evident in the analysis conducted for BarTAB and the soon-to-be-released State of the Industry report.

Whisky Article
Whiskey Tells a Tale   November 26, 2012
By: Donna Hood Crecca

BarTAB report analysis of the category’s performance in restaurants and bars reveals that whether domestic or imported, the upper echelon of whiskey expanded while blends and other less-expensive selections declined.

Graph Article
Eats with Drinks    October 29, 2012
By: Donna Hood Crecca

Today’s consumer enjoys ordering food along with their adult beverages – good news for building your bottom line and your ability to serve responsibly.

Vodka Article
Flavor Shuffle in Vodka   October 1, 2012
By: Donna Hood Crecca

The flavor landscape in vodka is constantly changing. Identifying and aligning your drink menu with the flavors that have staying power while also capitalizing on the flavor of the moment is a challenge for all bar and restaurant operators.



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