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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


fast-casual beverages Article
Fast-Casual Competition   October 28, 2013
By: Donna Hood Crecca

As fast-casual operators look to grow their sales, they’re seeking to expand their dinner day part business, which has many of them seriously considering offering adult beverages.

Hispanic Growth Chart Article
Highlighting Hispanics: An Important Consumer Group   September 30, 2013
By: Donna Hood Crecca

Hispanics are recognized as the fastest-growing population group in the U.S., and their impact on the future of the drinks business in bars and restaurants is undeniable, according to the recently released Special Trends in adult Beverage Report: Hispanic Consumer Insights.

Cider Article
Get Serious About Cider    August 31, 2013
By: Donna Hood Crecca

Now that major beer marketers including MillerCoors, AB InBev and Boston Beer are involved in cider, the category that was once the little-known darling of craft beer aficionados is exploding.

Bartenders Blog
Bartending 101: Who’s Training Your Bartenders?    August 5, 2013
By: Donna Hood Crecca

On-the-job training is an important element of teaching bartenders their craft and the skills necessary to manage the bar and provide hospitality.

White Wine Blog
Wine Smarts Pay Off   July 8, 2013
By: Donna Hood Crecca

How well do your guests really know wine? One-third of consumers who order wine in restaurants and bars report that they understand the flavors of different wine varietals and styles, according to our 2013 WineTAB Report being released this week.

Technomic Blog
Opportunity Knocks: Top 10 Fast-Growing Spirits Brands   June 10, 2013
By: Donna Hood Crecca

Identifying what’s hot and what’s not is a challenge in adult beverage, given the high level of product innovation.

Chart Article
Shoot for Incremental Sales Gains   May 13, 2013
By: Donna Hood Crecca

Mixed drinks still dominate at the bar, but calls for shots are popular these days, according to Technomic’s soon to be released 2013 SpiritsTAB Report.

Adult Beverages Article
Drinks (Should be More) Important to Diners   April 15, 2013
By: Donna Hood Crecca

One-third of consumers: 33% consider alcohol beverages important to the overall dining out experience and 33% say these drinks program influence their where-to-dine decision, according to Technomic research. No surprise, those indicating drinks are important when dining out skews to Millennial...more >>

Top 100 Article
2013 Top 100 Survey Says…   March 26, 2013
By: Donna Hood Crecca

Growth was the name of the game once again for the nightlife operators participating in the annual Nightclub & Bar Top 100 survey. More than two-thirds (68.2%) report increased revenue in 2012.

Whiskey Article
Whiskey Upswing   March 18, 2013
By: Donna Hood Crecca

Taken together, the whiskey categories grew 2.3% in total volume in 2012, an increased rate of growth from the 1.8% gain achieved in 2011.



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