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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Beer cocktails, sparkling wine cocktails and sangria rank as the fastest-growing cocktails. Blog
The Fastest–Growing Cocktails Lack Spirit   November 24, 2014
By: Donna Hood Crecca

Many of the fastest-growing cocktails lack spirit. Literally. Beer cocktails and sparkling wine cocktails – Bellini and Mimosa specifically – and sangria rank as the fastest-growing cocktails on leading chain restaurant menus.

The Value of Variety on Drink Menus Article
The Value of Variety on Drink Menus    October 27, 2014
By: Donna Hood Crecca

Today’s consumers seek variety on drink menus and surveys indicate that drink selection can drive traffic and enhance the overall experience of dining out, both of which are important to improving sales and profits.

Adult Beverage Promotions in Chain Restaurants Article
Promotions Up, Profits Down?    September 29, 2014
By: Donna Hood Crecca

Competition for on-premise occasions is heating up and operators are touting drink specials to drive traffic and sales.

Craft Beer Cost Considerations Blog
Craft Beer Cost Considerations   September 2, 2014
By: Donna Hood Crecca

Flavor, style and origins are all important to craft beer consumers, but another element also influences the restaurant patron perusing the craft selection: cost.

Moonshine consumption Grows According to Technomic Article
Shine On: Moonshine Consumption Accelerates   August 4, 2014
By: Donna Hood Crecca

Bourbon, Tennessee whiskey, rye and other straight American whiskies are growing, but moonshine is on a tear lately. A quintessential American spirit born of Prohibition, moonshine is accelerating at an unprecedented rate.

Wine Consumer Data from Technomic Blog
Capture More Wine Consumers   July 7, 2014
By: Donna Hood Crecca

Wine is not the top adult beverage choice for most diners in casual-dining restaurants, but the opportunity exists for casual concepts to capture more wine occasions. Techmonic, Inc. recently released their WineTAB Report which reveals...

Millennials Article
Millennial Evolution   June 9, 2014
By: Donna Hood Crecca

The interesting thing about Millennials – that generation we’ve all been talking about lately – is that they, like the rest of us, are getting older. As they age, their careers are progressing and their earning power is increasing.

Happy Hour Blog
Re-thinking Happy Hour   May 12, 2014
By: Donna Hood Crecca

Casual dining restaurants are the first choice of consumers who attend happy hours (45%), followed by sports bars (23%), according to a recent Technomic American Express Marketbriefing survey.

Whiskey Blog
Whiskey’s Moment or True Momentum?    April 14, 2014
By: Donna Hood Crecca

For the first time in well over a decade, the growth of whiskey outpaced non-whiskey spirits in 2013 in total U.S. volume.

Cocktail Menu Blog
Prioritizing Price   March 17, 2014
By: Donna Hood Crecca

The majority of consumers (87%) rank food and beverage as the first or second most important attribute creating value in a full-service restaurant experience.



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