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NCB Author

Donna Hood Crecca

Contributing Writer


Donna Hood Crecca

Donna Hood Crecca is the Senior Director of the Adult Beverage Resource Group at Technomic Inc. She is a veteran of the drinks industry, having written about beverage alcohol in on-premise establishments and at retail for nearly two decades. Before joining Technomic, she was Publisher & Editorial Director of Nightclub & Bar magazine; prior to that she was Editor of Cheers. Additionally, she served as a Contributing Editor to Chain Leader and Editor of F&B Business. She has broad knowledge of bar, nightclub and restaurant marketing, operations, human resources and growth strategies, with specific expertise in beverage sales, promotion, service and training, having covered these topics for a number of industry magazines. She is a frequent presenter at industry events, including the Nightclub & Bar Convention and Trade Show, Tales of the Cocktail, National Restaurant Association Show, Council of Hotel and Restaurant Trainers (CHART) and the Alcohol Responsibility Conference. Crecca holds a bachelor's degree in magazine journalism from Syracuse University and has done graduate work in magazine publishing management at New York University. She is BarSmarts Advanced Certified and has served as President of the International Foodservice Editorial Council.


Wine Consumer Data from Technomic Blog
Capture More Wine Consumers   July 7, 2014
By: Donna Hood Crecca

Wine is not the top adult beverage choice for most diners in casual-dining restaurants, but the opportunity exists for casual concepts to capture more wine occasions. Techmonic, Inc. recently released their WineTAB Report which reveals...

Millennials Article
Millennial Evolution   June 9, 2014
By: Donna Hood Crecca

The interesting thing about Millennials – that generation we’ve all been talking about lately – is that they, like the rest of us, are getting older. As they age, their careers are progressing and their earning power is increasing.

Happy Hour Blog
Re-thinking Happy Hour   May 12, 2014
By: Donna Hood Crecca

Casual dining restaurants are the first choice of consumers who attend happy hours (45%), followed by sports bars (23%), according to a recent Technomic American Express Marketbriefing survey.

Whiskey Blog
Whiskey’s Moment or True Momentum?    April 14, 2014
By: Donna Hood Crecca

For the first time in well over a decade, the growth of whiskey outpaced non-whiskey spirits in 2013 in total U.S. volume.

Cocktail Menu Blog
Prioritizing Price   March 17, 2014
By: Donna Hood Crecca

The majority of consumers (87%) rank food and beverage as the first or second most important attribute creating value in a full-service restaurant experience.

New Product Graphic Blog
Innovation On Parade   February 17, 2014
By: Donna Hood Crecca

Nearly 220 new wines and more than 320 new spirits products came onto the market in 2013, according to the New Product Tracker on Technomic’s DRINK online database. While fewer wine introductions occurred 2013 as compared to 2012, the rate of spirits product roll-outs is on par with the prior...more >>

Customers Article
Adult Beverage ROI: Guest Satisfaction and Loyalty    January 6, 2014
By: Donna Hood Crecca

Higher check averages aren’t the only benefit restaurants reap when a well-run adult beverage program is in place. Overall guest satisfaction increases when cocktails, wine or beer are part of the dining-out experience.

Craft Beer Blog
Tapping into Craft Beer’s Feminine Side   November 25, 2013
By: Donna Hood Crecca

Is craft beer more appealing to women than other types of beer? Given its broad spectrum of flavors and styles and its food friendliness, craft certainly presents unique ways to engage women.

fast-casual beverages Article
Fast-Casual Competition   October 28, 2013
By: Donna Hood Crecca

As fast-casual operators look to grow their sales, they’re seeking to expand their dinner day part business, which has many of them seriously considering offering adult beverages.

Hispanic Growth Chart Article
Highlighting Hispanics: An Important Consumer Group   September 30, 2013
By: Donna Hood Crecca

Hispanics are recognized as the fastest-growing population group in the U.S., and their impact on the future of the drinks business in bars and restaurants is undeniable, according to the recently released Special Trends in adult Beverage Report: Hispanic Consumer Insights.



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