David Pennachetti

Guests drink with their eyes, and the vessel you choose for serving drinks can influence how guests order, their perception of your establishment and can impact your overall operating costs.

Selecting a wine glass requires an assessment of your needs, and the right glass provides operators with the opportunity to showcase their wine program and accentuate the guest experience.

Simply listing a few random wines by the glass doesn't guarantee success. A number of techniques are vital to promoting a profitable by-the-glass program.