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NCB Author

Chris Lenahan

Consultant


Chris Lenahan

Chris Lenahan, author of “The Little Black Bar Book” www.excellentbars.com has been involved in owning, operating, developing, designing, and consulting for the highly competitive Bar/Nightclub industry worldwide since 1996. He has owned and operated successful bars and nightclubs, including the Library Bar and Grill, “Bar of the Year 2002” Tempe Arizona, and presently owns and operates the EDGE Group which has four successful venues all opened in the worst economic crisis in 70 years.


Video: 3 Crazy Bar Promotions Article
Video: 3 Crazy Bar Promotions    November 4, 2014
By: Chris Lenahan

Need to add a little kick to your slower nights? Here are three wacky ideas to get you thinking about out-of-the-box wacky bar promotions you can implement.

Giveaways a Vehicle to Drive Traffic? Article
Giveaways a Vehicle to Drive Traffic?    September 16, 2014
By: Chris Lenahan

The only consistent reason for utilizing giveaways in a promotion is quite simple - to obtaining information, an opportunity to regain investment at a later time through future visits, or simply by converting a onetime visit into a regular customer.

Profits Article
Putting The P Back In Profits   September 3, 2013
By: Chris Lenahan

As the US economy limps back to health the nightlife and bar scene is still trying to recover from the hits it has taken over the past few years. One of the biggest blows to revenues when the economy began to slip was consumers stepping down from premium and call spirits to well.

blueprint Article
Size Really Does Matter   August 20, 2013
By: Chris Lenahan

The phrase “size matters" is a true statement in the hospitality business. Venues can be both blessed and cursed with the issue of size. Use your space to your advantage.

Gears Article
4 Basic Building Blocks of Venue Operations    January 29, 2013
By: Chris Lenahan

When looking at your venue you need to visualize the cause and effect of almost every decision being made and the impact those decisions make on the psyche of your customers. By systematically going through the multiple scenarios that could play out in a single day you will be able to assess the...more >>

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