Brad Nierenberg

There’s a largely untapped market out there, throngs of new patrons looking to gather, and willing to buy food and drinks as they cheer on their favorite team.

Outdoor events, such as Starboard's Running of the Bull, create excitement and plenty of traffic. Here's how to profit!

Brand promotions in bars and nightclubs are nothing new. For the brand, promotions are important to reach a specific audience as well as expose consumers to the product.