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NCB Author

Brad Nierenberg

Contributing Writer


Brad Nierenberg

Brad Nierenberg is president and CEO of Alexandria, Va.-based, RedPeg Marketing, an experiential marketing company specializing in providing consumers with a true brand experience through relationship-building interactions. He can be reached at bradn@redpegmarketing.com or www.redpegmarketing.com.
 


Controler Article
Game On! Growing Your eSports Community   March 12, 2013
By: Brad Nierenberg

There’s a largely untapped market out there, throngs of new patrons looking to gather, and willing to buy food and drinks as they cheer on their favorite team.

Starboard Article
Take it Outside . . . and then Bring it Back   February 23, 2011
By: Brad Nierenberg

Outdoor events, such as Starboard's Running of the Bull, create excitement and plenty of traffic. Here's how to profit!

Article
Make Sampling Sell   October 11, 2010
By: Brad Nierenberg

Brand promotions in bars and nightclubs are nothing new. For the brand, promotions are important to reach a specific audience as well as expose consumers to the product.

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