Annie Akin

To help you get a serious jump on this crucial work, we’ve assembled our 2012 Promotion Planning Guide, including a calendar of events and holidays around which you can build sales-sparking promos and some expert how-to advice.

In fact, both expertise and creativity – combined with a good mix of information – is what builds the perfect breeding ground for a successful promotion. But how do you set the stage for effective brainstorming?

When it comes to promotions, it’s all about ideas. And not just any off-the-wall notion, it’s the well-thought-out idea that leads to success. So, let’s start at the beginning.

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.