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NCB Author

Annie Akin

Contributing Writer

Annie Akin

Annie Akin is executive vice president of Patrick Henry Creative Promotions, a full-service food and beverage marketing agency located in Stafford, Texas. For more information, visit

Calendar Article
2012 Promotion Planning Guide    September 12, 2011
By: Annie Akin,Mark Vidano,Nightclub & Bar,Rich Verrecchia

To help you get a serious jump on this crucial work, we’ve assembled our 2012 Promotion Planning Guide, including a calendar of events and holidays around which you can build sales-sparking promos and some expert how-to advice.

Lightbulb Article
Creating an Effective Brainstorm Session   November 24, 2010
By: Annie Akin

In fact, both expertise and creativity – combined with a good mix of information – is what builds the perfect breeding ground for a successful promotion. But how do you set the stage for effective brainstorming?

Annie Akin Article
No Guessing Games Allowed in Promotion Planning   October 6, 2010
By: Annie Akin

When it comes to promotions, it’s all about ideas. And not just any off-the-wall notion, it’s the well-thought-out idea that leads to success. So, let’s start at the beginning.

Happy Days are Here Again Article
Happy Days are Here Again   August 6, 2010
By: Annie Akin

Looking into the past will give us answers on how to run a successful happy hour for the crowd of today and of the future. It’s time to be creative about targeting the crowd you want by using a few old tricks, but doing so in a brand-new way.

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