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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


First Possession Payoff Article
Fantastic Football Promos We Love   September 12, 2012
By: Alissa Ponchione

Football season trumps everything else going on during the fall and winter. And with avid sports fans, it's smart for bar and nightclub owners to capitalize on these revelers.

Glasgow Kiss Article
Fall into Autumn Cocktails   September 12, 2012
By: Alissa Ponchione

While the weather cools off, so will your guests’ palates. Fall flavors like apple ciders, pumpkin spices and warm liqueurs, will keep your cocktail menu fresh and get guests excited for the changing season.

ItaliAsia Article
Cooking Up Success at ItaliAsia   September 12, 2012
By: Alissa Ponchione

By offering monthly cooking classes, the management at ItaliAsia is creating a loyal clientele that comes to learn but sticks around for the ambience.

Kathy Casey Article
5 Tips for Satiating Alcohol-free Drinks   September 12, 2012
By: Alissa Ponchione

Negative stereotypes abound for alcohol-free drinks. However, by being innovative, using fresh ingredients and marketing them to the right audience, alcohol-free drinks can be the most profitable drinks on your menu.

Chickie’s & Pete’s Article
Philly Sports Fandom Reaches its Peak at Chickie's and Pete's   August 29, 2012
By: Alissa Ponchione

Sports are a big deal in Philadelphia, and Chickie's & Pete's is taking advantage of the fanatical fandom by hosting weekly sports radio shows featuring Eagles coaches and players.

Bright Citrus Sunset Article
Brewing Game Day Drinks   August 29, 2012
By: Alissa Ponchione

Though beer is the go-to drink to root teams on to victory, spicing up that ale, lager or stout with added ingredients can be just the kick start your guests need to keep them at your establishment during game day and beyond.

Steven Stovall Article
5 Tips to Enticing Millennials   August 29, 2012
By: Alissa Ponchione

Millennials are an enigmatic demographic to engage, but once you do, they'll be loyal customers for a long time to come.

The Pony Chicago Article
The Pony Chicago's Football Promo Scores Big   August 29, 2012
By: Alissa Ponchione

With football season right around the corner, The Pony Chicago partners with University of Kentucky's alumni association for a promo that is a huge winner.

Tavern Uptown Article
Racing Toward the Finish Line   August 15, 2012
By: Alissa Ponchione

Sports and bars are two things that always go together. In Denver, the Tavern Uptown will be hosting the last leg of the USA Pro Cycling Challenge, with an unforgettable promotion.

Stingaree Article
Art Matters at Stingaree   August 15, 2012
By: Alissa Ponchione

Hosting a fashion show and featuring local artists, is helping Stingaree nightclub in San Diego differentiate itself from its competitors.



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