Alissa Ponchione

Independence Day provokes ideas of true Americanism. Start by creating drinks that embody the essence of Americana, and you'll have guests chanting "U.S.A" all night long.

From Facebook and Twitter to a well-trained staff and informed owners, here’s what all bar and nightclubs should be doing to keep businesses in the black.

Some prefer it shaken, others stirred. Either way, celebrate National Martini Day on June 19 by paying homage to a cocktail with a storied history that continues to evolve.

Summertime means lounging by the pool, and Omni Hotels & Resorts is combating the summer heat with its Art of Water cocktail menu to help guests keep cool.

The Rock & Roll Hotel is known for its raucous concerts but also treating guests to a grade-school level showdown with it’s Spelling Buzz competition.

As summer officially begins June 20, so does cocktail season. Welcome guests into your establishment by giving them what they want: cocktails mixed with fresh fruit juices and purees topped with garnishes that revitalize a tired drink, rejuvenating guests’ palates and your cocktail menu.

During the summer months, updating your promotions and menus helps keep things fresh. Remember, as the sun heats up and the days get longer, the party never needs to stop.

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers Fest, welcoming more than 25 home brewers to the outdoor festival.

Located in Cleveland, hipster bar Happy Dog — known for its gourmet hot dogs — is mixing its low-culture fare with high-end arts, including classical music concerts from the Ohio city's famous orchestra.

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success.