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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Monkey Business Punch Article
Holiday Cheers!   December 5, 2012
By: Alissa Ponchione

As the holidays approach, it’s the perfect time to bring the holiday spirit into your establishment with some heartwarming spirits.

Movember Article
Getting a Handle on Movember   November 21, 2012
By: Alissa Ponchione

If you’re the premier mustache bar in Austin, taking part in Movember is a no-brainer, which is why HandleBar in Austin, Texas, is filling its calendar with mustache-centric promos all month long.

Julia Herz Article
5 Tips for Brewing a Successful Beer Program   November 21, 2012
By: Alissa Ponchione

A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can differentiate your establishment from the competition.

Luxbar Article
Sweet Seasonal Sippers at Luxbar   November 21, 2012
By: Alissa Ponchione

Luxbar in Chicago found success by focusing on seasonality with its cocktail menu, as well as reducing quantity, focusing on quality and paying special attention to local ingredients.

Hot Caramel Buttered Rum Article
A Winter's Cocktail   November 21, 2012
By: Alissa Ponchione

As the weather changes, your guests will be looking for something that will warm them up through the cold months, so change up your cocktail menu with some great winter libations.

The Empire Rooftop Article
Black Wednesday in the Big Apple   November 7, 2012
By: Alissa Ponchione

The Rooftop at The Empire Hotel doesn't normally host Wednesday night parties, but Black Wednesday means an influx of partiers, looking for a place to start their pre-Thanksgiving Day festivities.

In The Raw Article
5 Tips to Make Thanksgiving Count   November 7, 2012
By: Alissa Ponchione

Thanksgiving is not just one day but encompasses almost a whole week. Dafna Aaronson, business development and marketing for In The Raw in Chicago, talks about planning a holiday promotion that keeps guests coming back before, during and after the holidays.

Power Plant Promotion Article
Thanksgiving Promos We Love   November 7, 2012
By: Alissa Ponchione

Black Wednesday is one of the biggest bar days of the year. If you can entice out-of-town guests to your establishment with good deals and cool promotions, they may return for the day after and even Black Friday. Here are our favorite promotions for Black Wednesday and beyond.

Pumpkin Spice Martini Article
Tasty Thanksgiving Treats   November 7, 2012
By: Alissa Ponchione

Thanksgiving is a perfect holiday to introduce fall flavors from pumpkin to cranberry to hints of cinnamon into your cocktail menu. Give thanks to your guests by offering them unforgettable Thanksgiving treats.

Another 4 Years Cocktail Article
Rock the Cocktail   October 24, 2012
By: Alissa Ponchione

No matter the ideology of your patrons, there is definitely one thing everyone can agree on - A good cocktail is hard to resist. By creating delicious election-themed cocktails, your customers will consider you the best bipartisan establishment around.



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