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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Wrong or Right! Article
Avoid the Pitfalls of Promo Blunders    January 29, 2013
By: Alissa Ponchione

Owners and operators fall victim to promotion blunders all the time, but organizing a promo calendar and focusing on high-value guests can turn those mistakes into profits.

2013 Article
10 Trends to Watch for Your Promotions & Marketing Mix    January 22, 2013
By: Alissa Ponchione

Bar and nightclub owners have their eyes on new trends in the upcoming year. Make sure your promotions and marketing strategies take these trends into account...

Pie Chart Article
Marketing Matters: Attracting The Right Demographics   January 15, 2013
By: Alissa Ponchione

Seeking out and catering to the right demographic can prove challenging for bar owners who want to capture an audience without losing out on the bottom line. But savvy owners know that understanding who their patrons are and what they want is a major reason for long-term success.

January 1 Article
6 Bar and Nightclub Resolutions for 2013   December 19, 2012
By: Alissa Ponchione

As the calendar turns to January 1, bar and nightclub owners need to focus on their resolutions for the year ahead. And some of our favorite experts from the past year tell us what to resolve to do during 2013.

The Dutchess Article
Popping Bottles   December 19, 2012
By: Alissa Ponchione

Celebrate New Year's Eve by popping your best Champagne and mixing it with the year’s best mixers, liqueurs and garnishes to end the year in style.

Martini Glass Ball Drop Article
NYE Promos We Love to Ring in 2013   December 19, 2012
By: Alissa Ponchione

As customers seek the best place to start 2013, owners are doing everything to be the No. 1 spot for the evening. Here are some of our favorite end-of-the-year promotions.

Jimmy at The James Hotel NY Article
Celebrating New Year’s Eve in Style   December 19, 2012
By: Alissa Ponchione

As the biggest day of the year, New Year's Eve can be daunting for nightclub owners. But at Jimmy at the James Hotel in New York, owners are preparing an intimate holiday get together for the highest bidder.

Lola's Martini Article
Giving Back One Martini at a Time   December 5, 2012
By: Alissa Ponchione

As the holiday season approaches, it's important to give back. At Lola's in West Hollywood that means donating 100% of the proceeds from their holiday Martinis to two deserving charities.

Present Article
Holiday Wrapping Party Provides Profits   December 5, 2012
By: Alissa Ponchione

At Wickets Bar and Grill, the holidays are something to celebrate. However, even small gestures like a complimentary gift-wrapping service carries with it pervasive holiday cheer.

Cocktail Article
5 Tips for Seeking Out Hot Beverage Trends   December 5, 2012
By: Alissa Ponchione

As the year starts to come to an end, owners should be turning stale drink menus into something exciting. One way to do that is to evaluate past drink promotions, says David Pennachetti of Wine Guru Services LLC.



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