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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Megaphone Article
5 Successful World-of-Mouth Marketing Strategies   April 9, 2013
By: Alissa Ponchione

Guests are the best source of marketing and bar and nightclub owners who don’t have a proactive word-of-mouth marketing strategy in place are missing out on revenues.

Smartphone Article
Mobile’s Ubiquitous Appeal   April 2, 2013
By: Alissa Ponchione

Mobile usage is growing exponentially, and bar owners who aren’t finding a way to capitalize on the growing platform will miss out on potential consumers.

Idea Article
Simple and Savvy Marketing Strategies    March 26, 2013
By: Alissa Ponchione

Smaller bars and clubs don’t need a big marketing budget to have a savvy and successful strategy in place.

Nightclub Article
Street Marketing Builds a Community   March 19, 2013
By: Alissa Ponchione

Strong marketing efforts start with hitting the street and using the community to get the word out about your bar or club.

NIghtclub Article
5 Tips To Cater To The Growing Millennial Market   March 12, 2013
By: Alissa Ponchione

Millennials are a coveted demographic that can put a bar on the map, as long as you know how to capitalize on this growing segment.

American Flag Article
Preparing To Kick Off Summer with Memorial Day Promos   March 5, 2013
By: Alissa Ponchione

When planning a Memorial Day celebration, solid content and a good vibe will drive profits for the three-day weekend and into the summer months.

McGinty’s Public House Article
Tapping Into St. Patrick's Day Revelers   February 26, 2013
By: Alissa Ponchione

The Irish holiday attracts revelers of all types, and McGinty’s Public House in Silver Spring, Maryland, is capitalizing on all demographics with their St. Patty’s Day party.

Chris Lenahan Article
6 Tips to Make Your Brand Sizzle   February 19, 2013
By: Alissa Ponchione

Making a venue's brand stand out isn't easy, but a few strategic steps and smart marketing initiatives can help any bar and nightclub owner create a brand that works for the consumer.

Carnivale Article
Making the Most of Mardi Gras   February 12, 2013
By: Alissa Ponchione

Chicago’s Carnivale is celebrating Fat Tuesday by pulling out all the stops with beads, masks, stilt walkers and letting the vibe of the restaurant to speak for itself.

March Madness Article
Going Mad for March Madness   February 5, 2013
By: Alissa Ponchione

For bar owners, prepping for the NCAA March Madness tournament takes ingenuity and time commitment, according to Helen Wood of Tavern Hospitality Group.



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