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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


bottle service bachelorette party Article
Tips on Promoting Bottle Service   August 19, 2010
By: Alissa Ponchione

Bottle service promotions can dictate a guest’s experience and, more importantly, determine if they’ll come back to your venue. Find out how to promote bottle service successfully in your club.

Open Door Gastropub Article
Openings: New on the Scene: Aug. 18, 2010   August 18, 2010
By: Alissa Ponchione

Find information on new bar and restaurant openings: Barney’s Beanery, Covet Restaurant & Lounge, Open Door Gastropub, The Atlantic Bar & Grill, Neighborhood Sports Bar and Grill, Cuba Libra Restaurant & Rum Bar.

Washington Title Fights Article
Profitable Promotion: Fighting for Profits   August 17, 2010
By: Alissa Ponchione

Jeff Salisbury, co-owner of Washington Title Fights will hold its first live MMA Event at Fast Eddie's in Virginia, in the hopes of bringing a popular sport into the bar and club spotlight.

Dragon Berry Article
Drink Recipes: Raise a Glass to Rum Day   August 10, 2010
By: Alissa Ponchione

National Rum Day is nearly upon us, so when Aug. 16 comes around, make your establishment stand out by offering these specialty rum cocktails.

Yard House Article
Happy Hours are Hoppin’   August 9, 2010
By: Alissa Ponchione

Happy hour is important for any bar or restaurant, but in order to run a successful one, bar and restaurant owners must know how to cater to a happy hour crowd while ultimately cultivating a loyal customer base.

Bella Fragola Article
Drink Recipes: Flavorful Alcohol-free   August 6, 2010
By: Alissa Ponchione

Welcome all guests to your bar with these alcohol-free concoctions that are just as lucrative — and tasty — as any other cocktail on your menu.

Crowded bar Article
Promo Playbook: Your Guide to Creating Eye-popping, Money-making Promotions   August 6, 2010
By: Alissa Ponchione,Emily Hanna Mayock

Great promotions take careful planning, so we tapped various experts for their two cents on what it takes to pull off events, contests and more. Read on for important dos and don’ts, as well as some inspiration to spark your next great promotion.

black cherry ramos Article
Drink Recipes: More Recipes from Tales of the Cocktail   August 4, 2010
By: Alissa Ponchione

Tales of the Cocktail may be over, but it certainly doesn’t feel that way. Inspired by the seminars, competitions and New Orleans, we’re featuring more recipes from the event.

Confessions of a Bartender Article
Interstate Hotels & Resorts’ Revealing New Menu   July 26, 2010
By: Alissa Ponchione

Interstate Hotels & Resorts, the Arlington, Va.-based company, is exposing bartender secrets with the June launch of its the “Confessions of a Bartender” cocktail menu.

Bonefish Grill Article
Cocktails: Bonefish Grill Launches Cocktail Contest   July 21, 2010
By: Alissa Ponchione

Bonefish Grill, the Tampa, Fla.-based restaurant and bar with 29 locations is holding the “Best Cocktail Featuring a New Spirit” contest at Tales of the Cocktail in New Orleans, which takes place this week.



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