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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Le Vieux Cochon cocktail Article
Drink Recipes: American Splendor   September 13, 2010
By: Alissa Ponchione

Our domestic spirit is enjoying a renaissance, and adding a classic twist to the cocktail scene. Feature these uniquely American spirits in drinks, and your bar will have a leg up on the competition.

Geranium Gin Article
Drink Recipes: Fall Flavors   September 8, 2010
By: Alissa Ponchione

With fall comes changing weather and changing leaves, so why not change your cocktail menu, too? Combine warm bourbons and seasonal garnishes to create your own autumn libations or try your luck with these inspired recipes.

UV Green Sweet Tea Vodka Article
Flavored Vodka, New Wine Varietal, Portable Bars   September 7, 2010
By: Alissa Ponchione

Information about the following new products: UV Sweet Green Tea Vodka, 2006 Pininfarina Vino Napa Valley Vino Rosso, FWE Portable Bars.

Fox Sports Grill Article
Fox Sports Grill Scores With Good Food and Drinks   September 7, 2010
By: Alissa Ponchione,Amelia Levin

Sports bars and restaurants need more than TVs and specials to get people through the door, especially these days with patrons desiring a more well-rounded menu to go along with a multifaceted drinks list.

Outback Steakhouse Article
Chain Beverage Buzz: September 7, 2010   September 7, 2010
By: Alissa Ponchione

Food and drink debuts at Fleming's Prime Steakhouse & Wine Bar, Morton's The Steakhouse, Outback Steakhouse voted No. 1 steak, hirings and promotions at Tommy Bahama Group,Young’s Market Company, Heineken USA, and more.

Wine Glasses Article
Profitable Promotion: Wines By the Glass   August 31, 2010
By: Alissa Ponchione

It’s no easy task getting your guests out of their wine comfort zones, which is exactly why wine-by-the-glass promotions are critical to your business: Patrons try varietals they normally wouldn’t purchase.

Alissa Ponchione Blog
Making The Most Out of The Emmy Awards   August 26, 2010
By: Alissa Ponchione

As an avid watcher/lover of television, there is nothing that gets me going like the kickoff to fall TV season -- The Emmy Awards.

Gypsy cocktail Article
Drink Recipes: Labor Day Libations   August 25, 2010
By: Alissa Ponchione

Although Labor Day is a couple weeks away, it’s never too soon to start planning ahead. Don’t put away your summer drink menu just yet and celebrate the beverages that had your customers feeling refreshed all summer.

WhistlePig Straight Rye Whiskey Article
New Rye Whiskey, Oak Aged Beer, Virtual Golf Game   August 20, 2010
By: Alissa Ponchione

Information about the following new products: WhistlePig Straight Rye Whiskey, Innis & Gunn Oak Aged Beer, Golden Tee LIVE 2011.

Rob Rubinstein Article
Chain Beverage Buzz: August 23, 2010   August 20, 2010
By: Alissa Ponchione

Heaven Hill Distilleries names new hires. Boston’s Restaurant & Sports Bar, Hooters and Sammy's Beach Bar & Grill are expanding. The Scottsdale Plaza Resort promotes Brent Bliss. Pre-orders for Sky Ranch's holiday cards are now accepted.



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