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NCB Author

Alissa Ponchione

Contributing Editor

Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.

GEM Boston Article
Small Town Approach To Big City Marketing    June 4, 2013
By: Alissa Ponchione

While the focus grows to a more globalized world, losing touch with the local market can be detrimental to your business. Marketing and promotional techniques should be crafted and molded to fit into the local area, whether that’s a big city or a tertiary market.

Bar Crowed Article
10 Promos That Drive Repeat Business   May 28, 2013
By: Alissa Ponchione

Promotions are meant to draw in crowds, but good promotions create repeat business and accomplish bottom-line goals.

Bar Crowd Article
How The Human Factor Can Revive Strategy   May 20, 2013
By: Alissa Ponchione

Learning how to read guests’ body language can help bar and nightclub owners determine if their strategy is working or not.

40/40 Club New York Article
Sports Promos Win Big   May 14, 2013
By: Alissa Ponchione

Sports bars that offer only the big games are missing out on how to attract new crowds and cater to sports fans everywhere.

Social Media Icons Article
The Social Evolution   May 7, 2013
By: Alissa Ponchione

Social media isn’t going anyway. The sooner you learn how to implement social media into your strategy, the bigger the return on investment.

Bottom Line Percent Article
Achieving Bottom-Line Goals With Promotions    May 7, 2013
By: Alissa Ponchione

There are no guarantees that a promotion will be profitable, but implanting a few strategies can help an owner achieve their bottom-line goals.

Building Community Article
Community Engagement Breeds Success   April 30, 2013
By: Alissa Ponchione

Any bar or club can host promotions to garner new, loyal clientele, but to differentiate itself from the competition requires more thorough and thoughtful planning. Community engagement brings the business to the forefront.

Pintrest Article
5 Tips to Profit from a Pinterest Presence    April 23, 2013
By: Alissa Ponchione

As social media becomes more pervasive, understanding how to use it to your benefit is imperative. Pinterest, one of the fastest growing social networks, should be on your radar.

Black Ribbon Article
Charitable Promotions Celebrate Communities    April 16, 2013
By: Alissa Ponchione

Planning successful promotions can be beneficial to the bottom line, but hosting charity promotions is beneficial to the community as well.

Technology Article
Technology Trends Shaping The Industry   April 16, 2013
By: Alissa Ponchione

Innovation is transforming the bar and nightclub industry, and experts told Nightclub & Bar some of the trends that will become industry mainstays within the next decade.

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