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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Think Pink Article
Think Pink in October: Promos for a Good Cause   October 6, 2010
By: Alissa Ponchione

October is National Breast Cancer Awareness Month, and your restaurant, bar or nightclub can benefit both itself and this important cause with a few quick changes to the menu.

Pumpkin Spice Martini Article
Drink Recipes: Festive Fall Drinks   October 5, 2010
By: Alissa Ponchione

Try these fall flavors at your bar or club, and watch as patrons come back on every cool day to warm up.

Wodka Article
Ultra-premium Vodka, Fall Beers, Cheese Appetizers   October 4, 2010
By: Alissa Ponchione

Product News and Information on: Wódka, Samuel Adams Fall Beers and Anchor Cheese Shotz.

Old Chicago Article
Oktoberfest Beer Tour at Old Chicago   October 4, 2010
By: Alissa Ponchione

October is a month full of fruitful promotion ideas for your restaurants: football on the weekends, Halloween right around the corner, and a major coup for any bar or restaurant — Oktoberfest.

Patrick Droesch Article
Chain Beverage Buzz: Oct. 4, 2010   October 4, 2010
By: Alissa Ponchione

Lone Star Steakhouse & Saloon and Texas Land & Cattle Steak House name new President and Chief Operating Officer. Centerplate acquires John Harvard's Brew House. Darden Restaurants looking for concepts to acquire, and more.

Mojito Article
National Vodka Day Celebration   September 30, 2010
By: Alissa Ponchione

Vodka, likely the most popular spirit on your backbar and for good reason, is getting its due with the upcoming National Vodka Day on Oct. 4.

Bombay Sapphire Lounge Article
Openings: New on the Scene: Sept. 22, 2010   September 22, 2010
By: Alissa Ponchione

Find information on new bar and restaurant openings: The Bombay Sapphire Lounge, Andaz 5th Avenue, Bijou, Cooperstown Sports Bar, Brooklyn Winery, Veranda, Minus5 Ice Bar.

Interstate Hotels & Resorts Article
Are You Ready For Some Football?   September 20, 2010
By: Alissa Ponchione

Football is the most popular sport with the longest season, so what are you doing to get guests to come by your locations, hang out for the game and sip some brews or cocktails?

Heineken black light bottle Article
Sugar Free Energy Drink, Heineken's New Packaging and Beer Gas Systems   September 20, 2010
By: Alissa Ponchione

Information and photos of Roaring Lion's Sugar Free energy drink option, Heineken's new black light bottles and BeerBlast Plus, a beer gas system.

Traffic Article
Chain Beverage Buzz: September 20, 2010   September 20, 2010
By: Alissa Ponchione

Glazer’s Distributors, Max & Erma's and Darden Restaurants Inc. name new hires. The National Highway Traffic Safety Administration say alcohol-impaired driving fatalities are at an all-time low.



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