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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Bacardi Rock Coconut Rum Article
Flavored Rum, White Wine Varietal, Avatar Pinball   November 1, 2010
By: Alissa Ponchione

Product Information and Photos on: Bacardi Rock Coconut Flavored Rum, 2009 Lake Sonoma Sauvignon Blanc and Avatar Pinball Machine.

Fernando Salazar Article
Wyndham Hotels & Resorts Goes Green   November 1, 2010
By: Alissa Ponchione

When it comes to sustainability and going green, Wyndham Hotels & Resorts has the environmentally friendly market cornered.

Starbucks Article
Chain Beverage Buzz: Nov. 1, 2010   November 1, 2010
By: Alissa Ponchione

Starbucks is working on a new prototype. Cachaça debuts at 64 Fleming’s Prime Steakhouse & Wine Bar. Carriage House Companies, Inc. welcomes Rob Engelstad. News from Buffalo Wild Wings, U.S. Food and Drug Administration and Darden.

Hard Rock Cafe Article
It’s Pinktober Time at Hard Rock   October 18, 2010
By: Alissa Ponchione

While it may have a tough rocker image, Hard Rock has a soft side, and is one casual dining company that’s made a name for itself promoting and supporting National Breast Cancer Awareness Month.

Abe Gustin, Jr. Article
Chain Beverage Buzz: Oct. 18, 2010   October 18, 2010
By: Alissa Ponchione

The industry mourns the passing of Abe J. Gustin Jr. Promotions at Patrick Henry Creative Promotions, Pernod Ricard USA, Wilson Daniels Ltd, Parasole Restaurant Holdings. Doug Brooks is recipient of “The Norman" award.

Skinos Article
Greek Liqueur, New Wine Varietal, POS Module   October 18, 2010
By: Alissa Ponchione

Product information and photos on: Skinos Liqueur, Bonterra Pinot Noir, POS Interface Module

Trick or Treat Article
Drink Recipes: Halloween Treats   October 13, 2010
By: Alissa Ponchione

You can take advantage by throwing a Halloween party, offering costume contests and promoting ghoulish and delicious cocktails at your establishment.

USBG Article
USBG Bartender Health Insurance: An Inside Look    October 11, 2010
By: Alissa Ponchione

Because of the hard work of new USBG President David Nepove and Executive Board Member Lauro, USBG now offers health insurance to its members.

cell phone on bar Article
Bars Go Mobile   October 11, 2010
By: Alissa Ponchione

Facebook and Twitter are proving successful as guests take to their smartphones to keep up with what’s happening at their favorite bars, but not every strategy is right for every establishment.

Yakuza beer cocktail Article
Putting Hops in Your Step   October 11, 2010
By: Alissa Ponchione

Don’t just cater to those beer drinkers who know their hops from their malts. Instead, turn any brew into a classic cocktail creation by adding sweet and savory flavors to the mix.



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