Alissa Ponchione

It’s July, and that means it’s American Beer Month. American beers are just as innovative as their imported brethren meaning local beers and even ultrapremium craft beers should find a spot at your bar.

July is American Beer Month and there is no better way to celebrate than featuring your favorite domestic beers at your bar. Paul Gatza, director of the Brewers Association, told Nightclub & Bar why American brews are so easy to love.

It might mean “strained pineapple” in Spanish, but thanks to a number of coconut products available today, the Pina Colada is now an easy cocktail to make. So don’t be afraid to break out that blender, especially when Pina Colada Day (July 10) is just around the corner.

On the rocks, frozen or served with ice, the Margarita is a go-to drink for any occasion — it’s a refreshing, citrusy treat, giving your patrons a tangy lift.

On the rocks, frozen or served with ice, the Margarita is a go-to drink for any occasion — it’s a refreshing, citrusy treat, giving your patrons a tangy lift.

Watching the big game at the bar is fun for fans and helpful to your bottom line — if you have the right television systems.

Summer means Sangria, ice-cold beers and adult-only lemonades and iced teas. The days are getting hotter and longer, so give your guests a refreshing alternative to gin or vodka creations with these innovative cocktails.

The CARE Act is a controversial issue for wholesalers, who want to reinforce the 21st Amendment and alcohol supplier trade associations, who denounce the Act.

Smokey Bones Bar & Fire Grill, T.G.I. Friday's and Old Chicago are all revamping their cocktail menus, making seasonal changes that pique guest interest.

These Fourth of July cocktails are the perfect way to celebrate the red, white and blue, and an even better way to get patrons to stick around for more than just fireworks.