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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


BullsEye Bar Article
Black Angus Steakhouse Hits A BullsEye with New Concept   January 10, 2011
By: Alissa Ponchione

Black Angus Steakhouse introduces its BullsEye Bar concept — a more laid back sports bar within the Black Angus restaurant. CEO and President Merry Taylor talks to VIBE about it.

Stan Novack Article
Chain Beverage Buzz: Jan. 10, 2011   January 10, 2011
By: Alissa Ponchione

Stan Novack will be presented the 2011 Millennium Advisory Board Icon Award. FDA law passed and new health guidelines published. Starbucks unveils new logo. P.F. Chang's and A. Hardy USA announce new hires and promotions and more.

Coconut Dream Article
Recipe File: Sweet Treats   December 30, 2010
By: Alissa Ponchione

Transform your cocktail menu from mundane to subtly sweet by adding a few cocktails made with saccharine liqueurs, chocolate syrups and graham cracker garnishes that will not only satisfy a patron’s sweet tooth but also your bottom line.

Alissa Ponchione Blog
Diesel Club Lounge Revs Up Pittsburgh’s Nightlife Scene   December 23, 2010
By: Alissa Ponchione

Recently renovated Diesel Club Lounge is a hidden gem amidst all the college and blue collar bars in Pittsburgh's South Side neighborhood.

DonQ Cristal Cramberry Sour Article
Getting Bubbly   December 22, 2010
By: Alissa Ponchione

Try these festive NYE cocktails at your establishment and get your customers to share in something special to ring in 2011.

The Franklin Extra Credit Article
The Franklin in Philadelphia Cashes in on Cocktail Journey    December 21, 2010
By: Alissa Ponchione

Making your bar stand out among the happy hour crowd isn't easy. That's why The Franklin Mortgage & Investment Co. in Philadelphia decided to turn the happy hour concept on its head with its Extra Credit supplementary menu -- a bar menu that offers an educational cocktail journey any time of day.

Rams Head Restaurants Article
Fun Holiday Parties and Event Promotions   December 15, 2010
By: Alissa Ponchione

When it comes to throwing an event during the most wonderful time of the year, anything goes. But in case you need some ideas, check out what these bars and clubs are doing to celebrate the holidays and ring in the New Year.

Arturo Vera-Felicie Article
Mixing It Up With The Gran Gala Shakedown Winner   December 14, 2010
By: Alissa Ponchione

Arturo Vera-Felicie, head barman at Rieger Hotel Grill & Exchange in Kansas City, Mo., won the Gran Gala Shakedown for his Chambeli Cocktail. He talked to us about his inspiration for the Chambeli Cocktai, and why he considers it a true winner.

On The Border Article
On the Border and Hotel California Tequila Partnership Yields Results   December 13, 2010
By: Alissa Ponchione

Enlisting a new brand for a promotional campaign is risky, but that didn't deter On The Border from engaging Hotel California Tequila for its successful Baja Margarita program.

National Restaurant Association Article
Chain Beverage Buzz: Dec. 13, 2010   December 13, 2010
By: Alissa Ponchione

The NRA's Restaurant Performance Index (RPI) shows growth, Brinker and Moet Hennessy USA hire and promote new executives, Claim Jumper and DineEquity close restaurants.



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