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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Landry's Seafood Article
Chain Beverage Buzz: March 7, 2011   March 7, 2011
By: Alissa Ponchione

Landry's Seafood offers first ever cocktail menu. Kimpton Hotels & Restaurants brings back Wines that Care and Red Robin starts Red Royalty loyalty program. New headquarters for Claim Jumper and Bubba Gump Shrimp Co.

Kathy Casey Article
Alcohol-Free Alternatives With Kathy Casey   March 7, 2011
By: Alissa Ponchione

For Kathy Casey, crafting a winning drink menu means offerings must run the gamut of options, including alcohol-free libations.

Naughty Leprechaun Article
Cash in on the Luck of the Irish   March 2, 2011
By: Alissa Ponchione

St. Patrick's Day is right around the corner, and in order to make the most of this day celebrating all things Irish, you'll need the luck of a four-leaf clover and some drink innovation in order to keep people imbibing at your bar.

The Tavern Downtown Article
Shooting for Profits   February 23, 2011
By: Alissa Ponchione

The Tavern Hospitality Group, with six locations in the Denver area, is gearing up for its first March Madness college basketball tournament by pulling out all the stops.

Gregg Rapp Article
Menu Makeovers at the VIBE Conference with Gregg Rapp   February 22, 2011
By: Alissa Ponchione

Gregg Rapp, the Menu Miracle Worker, will be speaking about making over your menu at this year's VIBE Conference.

F. Lane Cardwell Article
Chain Beverage Buzz: Feb. 22, 2011   February 22, 2011
By: Alissa Ponchione

Darden Restaurants requires tip sharing policy. Skinny cocktails trend at Fleming's, T.G.I. Friday's, Applebee's and Hard Rock Cafe while P.F. Chang's adopts new happy hour and more.

Nightclub & Bar Convention and Trade Show Article
Promotion Education on Tap at the NCB Show   February 16, 2011
By: Alissa Ponchione

The Nightclub & Bar Convention and Trade Show is only a few weeks away, and the Conference Program includes a Marketing & Promotions track, full of workshops and seminars that will benefit your growing business.

Tequila Article
Celebrating National Margarita Day   February 16, 2011
By: Alissa Ponchione

What better way to celebrate and sell the Margarita and all its iterations than by honoring and promoting the delicious cocktail on Feb. 22, National Margarita Day.

Pink Lion Article
The Taste of Tequila   February 9, 2011
By: Alissa Ponchione

Tequila is a versatile spirit and is a great addition to anything from Margaritas, Mojitos and any recipe you can conjure up.

Pure Nightclub Article
Tapping the Social Network   February 8, 2011
By: Alissa Ponchione

Social networking is now the cost of entry for anyone interested in growing a prosperous business. Here are a few bars and clubs that figured out how to make social media a successful marketing tool for them.



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