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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Ruth's Chris Article
Chain Beverage Buzz: April 4, 2011   April 4, 2011
By: Alissa Ponchione

Olive Garden is getting a makeover, Buffalo Wild Wings takes a stand against the NFL lockout, Ruth's Chris Steak House partners with Penfolds Grange wine, T.G.I. Friday's upgrades its loyalty program and more.

Danielle Wiley Article
Social Marketing Trends to Tap   April 4, 2011
By: Alissa Ponchione

Danielle Wiley, Senior Vice President for Edelman Digital, discussed social media strategy during the VIBE Conference. Here are some quick ideas to get you on your way to a strong social media presence.

SL Article
SL: A Chic Ultralounge With Old School Charm   March 31, 2011
By: Alissa Ponchione

Nestled among the trendy boutiques and restaurants of the Meatpacking District, SL, owned by EMM Group, is a dichotomy: sleek and modern with a hint of old-school charm.

Reserve 101 Article
Making the Most of March Madness at Reserve 101   March 30, 2011
By: Alissa Ponchione

Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four.

Robert Casillas Article
Keeping Nightlife Vibrant With Successful Promotions   March 23, 2011
By: Alissa Ponchione

At the 2011 NCB Show, Monsoon Group's Robert Casillas and Light Group's Kalika Moquin led a discussion on profitable nightclub promotions during their conference session. Here are some promo ideas that will work for your club.

George Barton receives the VIBE Visionary Award from Sharyn Iler of the VIBE Conference Team. Article
VIBE Visionary Winner: T.G.I. Friday's    March 21, 2011
By: Alissa Ponchione

At the 2011 VIBE Conference, the VIBE Visionary Award was presented to T.G.I. Friday’s; the chain's strategy of making its bar a focal point of the concept, and making every day feel like a Friday, has earned loyal fans and strong revenues for 46 years.

Dan Clark Article
Highlights of the 2011 VIBE Conference   March 21, 2011
By: Alissa Ponchione

This year's VIBE Conference in Las Vegas brought together more than 500 chain executives and national account sponsors/partners for a dynamic, immersive event focusing on beverage innovation.

Stan Novack Article
Chain Beverage Buzz: March 21, 2011   March 21, 2011
By: Alissa Ponchione

March Madness proves lucrative. Stan Novack receives the Millennium Board Icon Award. Beam Global acquires the Skinnygirl spirit brand. Morton's thinks about selling, and Rosa Mexicano introduces its Flavor Fixe menu.

Mike Ginley Article
What’s Driving On-Premise Sales in 2011?   March 21, 2011
By: Alissa Ponchione

At the VIBE Conference, Mike Ginley presented “What Today’s On-Premise Consumers Want." Based on findings from a recent online survey, he extolled advice on what casual dining concepts can do to entice imbibers in the coming year.

Jesse Waits Article
Celebrate with the 2011 Nightclub & Bar Award Winners   March 17, 2011
By: Alissa Ponchione

The 2011 Nightclub & Bar Awards were presented on the red carpet at the 2011 Nightclub & Bar Convention and Trade Show in Vegas to much fanfare and excitement.



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