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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Jo-Jo Valenzuela Article
April Bartender of the Month: Jo-Jo Valenzuela   April 19, 2011
By: Alissa Ponchione

Creating classic cocktails with a modern and refreshing twist, Jo-Jo Valenzuela from RIS in Washington, D.C., is Nightclub & Bar's April Bartender of the Month.

Alissa Ponchione Blog
The Importance of Responsible Service   April 18, 2011
By: Alissa Ponchione

After two toddlers were served alcohol at Applebee's and Olive Garden, operators should take the time to reevaluate their beverage policies.

VIBE Awards Article
2011 VIBE Vista Awards Honor Best Wine Programs    April 18, 2011
By: Alissa Ponchione

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the wine programs at Fleming's Prime Steakhouse & Wine Bar and Royal Caribbean International winners.

P.F. Chang's Article
Chain Beverage Buzz: April 18, 2011   April 14, 2011
By: Alissa Ponchione

P.F. Chang's expands to Canada, Landry's makes an offer on McCormick & Schmick's, Praesidian Capital acquires Charlie Brown's Steakhouse and the restaurant industry slowly recovers.

Alissa Ponchione Blog
Mobile Marketing Made Easy   April 13, 2011
By: Alissa Ponchione

Do you have a mobile marketing plan? If not, you need one. Here are some quick tips to getting started and immersing yourself in the digital world.

Food and Drug Administration Article
What the FDA’s Proposed Menu Labeling Regulations Mean to Your Business   April 6, 2011
By: Alissa Ponchione

The Food and Drug Administration's proposed regulations on posting calorie information on chain restaurant menus could alter how you market certain items.

The Melting Pot Article
Around the World at The Melting Pot   April 6, 2011
By: Alissa Ponchione

The Melting Pot gives its patrons a world-class adventure without ever stamping their passports with its Big Night Out promotion.

Orange Crush Article
Spring Awakening   April 6, 2011
By: Alissa Ponchione

Spring is in the air, and that means guests are looking for refreshing cocktails. Plant some of these drinks on your spring menu and have guests imbibing until summer.

VIBE logo Article
Toasting the VIBE Supplier Excellence Award Winners   April 4, 2011
By: Alissa Ponchione

The VIBE Supplier Excellence Awards were presented at the VIBE Conference, recognizing beverage supplier partners who demonstrate the ultimate professionalism and knowledge of their accounts' beverage business.

VIBE Vista Awards Article
2011 VIBE Vista Awards Honors Best Spirits Programs   April 4, 2011
By: Alissa Ponchione

At the VIBE Conference on March 8-10 in Las Vegas, we celebrated the winners of the VIBE Vista Awards. Here, we share what makes the spirits programs at McCormick & Schmick's and Interstate Hotels & Resorts winners.



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