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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Google+ Article
Will Google+ Change the Way You Market Online?   July 29, 2013
By: Alissa Ponchione

Facebook and Twitter may dominate the social networking landscape, but can bar and nightclub owners benefit from the search and marketing capabilities available on Google+.

Side Bar Promotion Article
Side Bar Has Balls   July 23, 2013
By: Alissa Ponchione

Side Bar is taking advantage of social media by using the medium to host contests that are engaging guests beyond last call.

Lynnette Marrero Article
Women Making An Impact: Lynnette Marrero   July 16, 2013
By: Alissa Ponchione

Lynnette Marrero, owner and co-founder of Speed Rack started in the food-and-beverage industry in 2001, working at a wine bar and then a Martini lounge in New York as she tried to make it as a performer in off-Broadway productions.

Jack Daniels Promo Girls Article
The Future of Marketing   July 16, 2013
By: Alissa Ponchione

Experiential marketing can change the way bar and nightclub owners seek a loyal customer base. This type of marketing focuses on how consumers connect to a product—to experience it, with hopes that that connection will lead to brand loyalty.

Ann Tuennerman Article
Women Making An Impact: Ann Tuennerman   July 9, 2013
By: Alissa Ponchione

Although the nightclub and bar industry can be seen as a boys’ club, more women are shattering the glass ceiling in the industry. This week we talk with Ann Tuennerman.

Lottie's Pub Article
Simple Summer-Inspired Events From Local Pubs   July 9, 2013
By: Alissa Ponchione

As summer starts hitting its stride, so do bar and nightclub owners looking to take advantage of the season.

Facebook Article
5 Tips to Suppress Facebook Fatigue   July 2, 2013
By: Alissa Ponchione

Facebook has retained its dominance, but even then, are users experiencing Facebook fatigue? And if they are, what can you do, as a bar or nightclub owner, to enhance the user experience?

Intervention Pool Party Article
July 4th Sparks Creative Promotions   June 25, 2013
By: Alissa Ponchione

One of the most anticipated summer holidays that draws in celebratory crowed for the long weekend is just over a week away! This year owners have the tough decision of deciding when to host their big promotions since the 4th of July falls on a Thursday.

Velvet Tango Room Article
Cocktail Culture Shines at The Velvet Tango Room   June 17, 2013
By: Alissa Ponchione

Cleveland is known for many other things, but cocktails are not usually one of them. However, if Paulius Nasvytis has anything to do about it, that will soon change.

Flame Article
6 Tips to Make Your Business Sizzle   June 11, 2013
By: Alissa Ponchione

For owners to be successful they have to create a business that's not only unique but serves a specific demographic, explains Warren Ellish of Ellish Marketing Group.



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