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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Excalibur Article
Holy Matrimony   May 4, 2011
By: Alissa Ponchione

With its "One Last Fling" promotion, Excalibur nightclub in Chicago celebrates the last single days of brides-to-be every Saturday.

Flamenco Royale Article
Rum’s the Word   May 2, 2011
By: Alissa Ponchione

Rum’s distinct history begins with its birth in the Caribbean in the 17th century, and it since has gone global. It’s a category consistently growing in popularity and variety, so make sure you’re reaping the benefits of this evocative spirit.

Buffalo Wild Wings Article
Chain Beverage Buzz: May 2, 2011   May 2, 2011
By: Alissa Ponchione

Buffalo Wild Wings plans contingency in case of NFL lockout, the restaurant industry shows gains in March, Darden Restaurants outlines growth plan for LongHorn Steakhouse, McCormick & Schmick's is still looking for a buyer and The Melting Pot's Big Night Out continues.

VIBE Vista Awards Article
2011 VIBE Vista Awards Honor Best Beer Programs   May 2, 2011
By: Alissa Ponchione

Winners of the VIBE Vista Awards were celebrated at the 2011 VIBE Conference in Las Vegas. Here, we share what makes the beer programs at Rock Bottom Restaurant and Brewery and Caesars Entertainment winners.

Digital marketing Article
Get Smart   May 2, 2011
By: Alissa Ponchione

Smartphones are a must-have accessory — a constant companion for the patrons at your bar or club — and if you’re not capitalizing on all of their various abilities, your business will devolve, giving more attuned bars and clubs a distinct advantage.

VeeV Acia Mojito Article
Eco-Tripping   May 1, 2011
By: Alissa Ponchione

When it comes to mixing organic cocktails, it is, in fact, easy being green. With organic spirits that offer unique tastes and add a twist to classic cocktails, an eco-friendly alternative can make all the difference at your bar or club.

Casey's Pub Article
Sweet Charity   April 27, 2011
By: Alissa Ponchione

For Nick Fosberg, owner of Casey's Pub in Rockford, Ill., holding charity events not only helps others but also drives new customers to his bar.

The Royal Wedding Article
The Royal (Wedding) Treatment   April 25, 2011
By: Alissa Ponchione

The nuptials between Prince William and Kate Middleton are only days away, and there’s no better way to celebrate the wedding of the century than by offering a few cocktails inspired by the regal pair.

Margarita Article
Cinco de Mayo Promos We Love   April 20, 2011
By: Alissa Ponchione

When it comes to celebrating Cinco de Mayo, Americans know how to do it right. From signature Margaritas to mariachi bands and all-you-can-eat contests, here are some of our favorite promotions.

Article
Who is the April Bartender of the Month?   April 19, 2011
By: Alissa Ponchione

Who is the Nightclub & Bar Bartender of the Month for April? A bourbon and bacon enthusiast who appreciates a good Manhattan and good company...



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