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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Charity Promotion for Breast Cancer Awareness Article
American Junkie Goes Pink   September 24, 2013
By: Alissa Ponchione

American Junkie is not yet a year old but it's already making a name for the restaurant with its month-long breast cancer awareness promotion.

Recuring Ladies Night Flyer Article
Recurring Promotions Are Key to Generating Stable Profits   September 17, 2013
By: Alissa Ponchione

Creating successful, long-lasting events requires a savvy marketing system, fresh ideas and branding that fits the target market.

Oktoberfest Article
Oktoberfest Drives Community Spirit at Glenview House   September 9, 2013
By: Alissa Ponchione

After a successful, albeit hectic, inaugural Oktoberfest last year, Steve Podjasik and his team at Glenview House are gearing up for a bigger and better second round.

Bjorn Wallman Article
7 Ways To Optimize Your Website    September 3, 2013
By: Alissa Ponchione

A strong online strategy and a ubiquitous web presence should be a top priority for bar and nightclub owners, says Bjorn Wallman of Angel Management Group.

Tavern Downtown Article
Steps To Build A Promotion Plan   September 3, 2013
By: Alissa Ponchione

A good idea can only be transformed into a promotion if a bar or nightclub owner has the proper infrastructure, well-defined goals, a solid budget and timeline, a savvy marketing strategy and a team ready to execute.

Stats Bar and Grill Article
Are You Ready For Football?   August 26, 2013
By: Alissa Ponchione

Hosting fantasy football drafts and game-day promotions will help guarantee crowds at your bar during football season.

Target Demographic Article
Target Demographics Drive Demand   August 20, 2013
By: Alissa Ponchione

Targeting the right demographic should take precedent over all else. But first you need to establish a brand identity.

Email Marketing Article
Email Marketing Drives ROI   August 12, 2013
By: Alissa Ponchione

While owners may be focusing efforts on social media strategy, email marketing is a cost-effective method that engages already loyal guests to come back for more.

Loren Dunsworth Article
Women Making An Impact: Loren Dunsworth   August 6, 2013
By: Alissa Ponchione

It may have been a culture shock when Vancouver native, Loren “Lola” Dunsworth, owner of Lola’s moved to Hollywood, California, but switching from the legal industry to working in the hospitality industry was definitely an unexpected detour.

Diesal Nightclub Article
Diesel Accelerates Party Plans for 7th Anniversary   August 6, 2013
By: Alissa Ponchione

To end the summer, Diesel is pulling out all the stops to celebrate its seventh year anniversary. Adam DeSimone explains the teamwork and coordination it takes to pull of an event this size.



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