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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Baseball Article
5 Tips for a Home Run Baseball Promotion   February 29, 2012
By: Alissa Ponchione

Dirk Smith, president of Sports Destination Network, formerly the travel director of the San Francisco Giants, knows a few things about what makes a successful baseball promotion. Here are a few of his sure-fire tips:

Cardinals Article
Take Me Out to the Ballgame   February 29, 2012
By: Alissa Ponchione

Baseball season is right around the corner, and bars such as The Post Sports Bar & Grill in St. Louis are creating fantasy drafts, shot giveaways and daily specials to attract patrons.

Jerome Bettis Grille 36 Article
That’s (March) Madness    February 29, 2012
By: Alissa Ponchione

At The G.R.E.A.T Grille Group's four sports bar locations, the March Madness tournament takes on a whole new life, especially when $10,000 is at stake.

Gaming Article
The Gaming Life   February 23, 2012
By: Alissa Ponchione

Integrating gaming and music systems with your bar creates a fun atmosphere, but ingenuity helps capitalize on what those machines can do. Hosting promotions and contests using electronic games and music systems can go a long way toward achieving bottom-line goals.

NCB Show Article
Workshops to Watch at the Nightclub & Bar Convention and Trade Show   February 15, 2012
By: Alissa Ponchione

The Nightclub & Bar Convention and Trade Show is just around the corner, and this year's convention is chock-full of educational seminars on marketing and promotions that will help turn your bar or club into a thriving business.

Gaming Article
5 Tips on Scoring with Gaming Systems   February 15, 2012
By: Alissa Ponchione

Many bar owners opt to have gaming systems or jukeboxes in their establishment with hopes that it will add extra revenue to their bottom line. Here are a few tips to help owners use their machines to differentiate their businesses from the competition.

Irish Article
Going Green   February 15, 2012
By: Alissa Ponchione

On a day when everyone is Irish, your bar menu might as well be, too. Green liqueurs, absinthe, mint leaves and even the requisite Irish whiskey will make St. Patrick’s Day one for the ages.

McGillin Article
The Luck of the Irish   February 15, 2012
By: Alissa Ponchione

McGillin's in Philadelphia has been around for more than a century. Its St. Patrick's Day celebration has been around just as long, boasting a day of all things Irish that draws crowds of more than 1,500 through its doors.

Mardi Gras Article
A Grown-Up Twist to Mardi Gras Celebrations   February 1, 2012
By: Alissa Ponchione

Mardi Gras celebrations often are distinguished by wild revelry, beads, parades and all things that pay due reverence to New Orleans for the holiday. However, not all celebrations call for out-of-control partying. Washington, D.C.'s Fiola is the exception to the Mardi Gras rule.

Shamrock Article
Do This Now: 5 Tips to St. Patty’s Day Green   February 1, 2012
By: Alissa Ponchione

After a sluggish January, bar and club owners have an onslaught of big events that follow, with St. Patrick's Day being the most pressing. While patrons want to toast the holiday with green beer and shots, it’s important for owners to see green as well.



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