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Alissa Ponchione

Contributing Editor

Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.

Shore Club Article
Clash of the Titans   April 10, 2012
By: Alissa Ponchione

Industry night at San Diego's Side Bar is always busy, but as the club embarks on its second annual Clash of the Nightlife Titans 2 competition, which pits local bartenders against each other, General Manager Ali Pouladin foresees an exponential increase in business.

Cinco de Mayo Article
Promos We Love: Can't-Miss Cinco de Mayo Events   March 28, 2012
By: Alissa Ponchione

Cinco de Mayo is about six weeks away, so there’s still enough time to plan and execute a promotion that will be remembered for years to come. Here are some of our favorite promos from past and present.

Pork Chop Article
A Two-for-One Party   March 28, 2012
By: Alissa Ponchione

When two major drinking events occur on the same day, there is the chance of chaos. But for PorkChop in Chicago having the Kentucky Derby and Cinco de Mayo on the same day creates one incredible promotion.

Maria Miranda Article
5 Tips for Digital Supremacy   March 28, 2012
By: Alissa Ponchione

Maria Miranda of Miranda Creative gives five tips every owner and operator should implement as they enter the growing technological world.

Cinco de Mayo cocktail Article
Cinco de Mayo Celebratory Cocktails   March 28, 2012
By: Alissa Ponchione

Cinco de Mayo is a day to celebrate all things Mexican, so find your best tequila, create an innovative Margarita and serve up cerveza cocktails to guests who are ready to revel in the refreshing flavors that highlight the holiday.

Roadrunner Article
Spring Forward   March 14, 2012
By: Alissa Ponchione

By concocting cocktails that reflect the changing seasons, you'll take advantage of patrons who are emerging from winter hibernation, ready to imbibe springtime drinks made with fresh fruits, cool liqueurs and smooth purees.

Mouth Article
Speak Your Mouth: 5 Tips for Word-of-Mouth Marketing   March 14, 2012
By: Alissa Ponchione

Ted Wright is an expert on the unlimited benefits of word-of-mouth marketing. Wright discusses five tips on how to capitalize on word-of-mouth marketing efforts that will build your brand while simultaneously identifying potential influential customers.

Park Avenue Article
Men: Suit Up and Go Out   March 14, 2012
By: Alissa Ponchione

Even men deserve to be pampered sometimes, which is why Park Avenue Tavern in New York is hosting a Lifestyle Series that offers men high-end suits and well-coiffed 'dos while they sip on smooth Scotch and finely rolled cigars.

Glenview House Article
Whisky Island   March 14, 2012
By: Alissa Ponchione

Because whisky comprises many styles and calls many places around the world home, it's the perfect spirit to bring people together. And Glenview House is doing just that by hosting a whisky dinner during Chicago's 12th Annual WhiskyFest.

Whiskey Article
The Whiskey Trail   February 29, 2012
By: Alissa Ponchione

Whether served neat, on the rocks or mixed with bitters or simple syrup, bourbon’s sweet and smoky taste enhances any cocktail. Having a few creative bourbon cocktails on your menu can make the blandest night vibrant.

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