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NCB Author

Alissa Ponchione

Contributing Editor

Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.

Decoration Day Article
Lead in to Summer With Memorial Day Cocktails   May 9, 2012
By: Alissa Ponchione

The anticipation of Memorial Day's long weekend has people coming out in droves. Mix things up by offering red, white and blue drinks and prepare a cocktail list that will pay homage to our forefathers while satiating your patrons' thirst.

Stingaree Article
Revive Your Spirits Over the Holiday Weekend   May 9, 2012
By: Alissa Ponchione

Long holiday weekends provide ample opportunity to create a one-stop weekend party. Stingaree in San Diego hopes to capitalize on this trend by extending the hours of its raucous Revive party during Memorial Day weekend.

Energy Drink Article
High Velocity   April 27, 2012
By: Alissa Ponchione

The energy drink market continues to diversify. How does picking the right drink help differentiate your establishment or venue?

Raspberry Article
All the World's a Cocktail   April 25, 2012
By: Alissa Ponchione

No excuse is needed when it comes to drinking a cocktail, but it doesn’t hurt to have one either. Marking the end of World Cocktail Week, World Cocktail Day on May 13 is the celebration of the first time the cocktail's definition was printed.

Jeffrey Article
5 Tips for Shaking Up Your PR Strategy   April 25, 2012
By: Alissa Ponchione

A great promotion idea is only as good as the marketing and PR behind it. Jeffrey Yarbrough of bigInk PR says creating a solid relationship with your media outlets is a lot like mixing together the perfect cocktail.

Mandarin Article
Social Drinking   April 25, 2012
By: Alissa Ponchione

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.

MOther's Day Article
Mother Knows Best   April 25, 2012
By: Alissa Ponchione

Mother's Day is an integral holiday, which is why the team at Rio’s D’Sudamerica in Chicago pulls out all of the stops with its annual Mother's Day buffet.

Cocktail image Article
Gin's the Word   April 10, 2012
By: Alissa Ponchione

Gin's refreshing flavors often are overlooked for its sleeker, more mixable liquor peers. But gin is a spirit that welcomes refreshing flavors with certain nuances and tastes that has other spirits struggling to keep up.

Jeff Grindrod Article
5 Tips for a Stellar Drink Promotion   April 10, 2012
By: Alissa Ponchione

A profitable beverage program is only as good as the drinks on the menu and the promotions surrounding the libations. Jeff Grindrod of Brand Action Team gives his five tips on how to create a beverage program that mean higher profits for your establishment.

Cityscape Article
Mixing it Up   April 10, 2012
By: Alissa Ponchione

Creating a cocktail is the work of drink-making magicians, but that doesn't mean novices shouldn't give it a try. Marshall Carter knows this, which is why he hosts monthly mixology classes at Cityscape Bar in Chicago.

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