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NCB Author

Alissa Ponchione

Contributing Editor

Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.

Martini Article
Shaken and Stirred   June 6, 2012
By: Alissa Ponchione

Some prefer it shaken, others stirred. Either way, celebrate National Martini Day on June 19 by paying homage to a cocktail with a storied history that continues to evolve.

Summer Drinking Article
The Art of Summertime Drinking   June 6, 2012
By: Alissa Ponchione

Summertime means lounging by the pool, and Omni Hotels & Resorts is combating the summer heat with its Art of Water cocktail menu to help guests keep cool.

The Spelling Buzz   June 6, 2012
By: Alissa Ponchione

The Rock & Roll Hotel is known for its raucous concerts but also treating guests to a grade-school level showdown with it’s Spelling Buzz competition.

Recipe Article
Summer Lovin' Cocktails   May 23, 2012
By: Alissa Ponchione

As summer officially begins June 20, so does cocktail season. Welcome guests into your establishment by giving them what they want: cocktails mixed with fresh fruit juices and purees topped with garnishes that revitalize a tired drink, rejuvenating guests’ palates and your cocktail menu.

TAO Article
5 Tips for Scorching Summer Celebrations   May 23, 2012
By: Alissa Ponchione

During the summer months, updating your promotions and menus helps keep things fresh. Remember, as the sun heats up and the days get longer, the party never needs to stop.

Festival Article
Crafting the Perfect Summer Beer Festival   May 23, 2012
By: Alissa Ponchione

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers Fest, welcoming more than 25 home brewers to the outdoor festival.

Happy Dog Article
Blue Collar Meets High Culture at Cleveland Bar   May 23, 2012
By: Alissa Ponchione

Located in Cleveland, hipster bar Happy Dog — known for its gourmet hot dogs — is mixing its low-culture fare with high-end arts, including classical music concerts from the Ohio city's famous orchestra.

Side Bar Article
10 Promotional Blunders to Avoid   May 17, 2012
By: Alissa Ponchione

Hosting a promotion may look easy enough, but amateur mistakes in the planning process can hinder a bar or nightclub’s success.

Fresh Article
Memorial Day Promos We Love   May 9, 2012
By: Alissa Ponchione

Memorial Day is the unofficial kick-off to summer. People are in the mood to go out and celebrate the long weekend, so as an owner or operator, how do you make the holiday weekend spectacular? Check out these promos we love for ideas:

Weekend Article
5 Tips for a Memorable Long Weekend Promotion   May 9, 2012
By: Alissa Ponchione

As the summer kicks off, so does the season of long holiday weekends. Use these to your advantage and capitalize on what this holiday can bring, including profits, by following these helpful hints:

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