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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Social Media Article
The Social Animal   July 16, 2012
By: Alissa Ponchione

With new social media networks being introduced seemingly every day, owners and operators should educate themselves about emerging trends and best practices.

Gibsons Article
Wine and Dine at Gibsons Bar & Steakhouse   July 6, 2012
By: Alissa Ponchione

Nothing complements a good meal like a good glass of wine. Gibsons Bar & Steakhouse in Chicago knows this, and will be hosting three simultaneous dinners July 10 to honor the Silver Oak Cellars wineries 40th anniversary.

Sidebar Article
5 Tips for Achieving Holiday Cheer   July 6, 2012
By: Alissa Ponchione

A complacent staff and a tired promotion can make a profitable holiday promotion a bust. To prevent your bar from hitting a slump when it comes to promos, here are some indispensable hints to help avoid a sluggish holiday.

Cantaloupe Tea Daiquiri Article
Daiquiri Day Drinks   July 6, 2012
By: Alissa Ponchione

Original, reimagined or frozen, the daiquiri is the perfect summertime drink. Make sure you celebrate the refreshing cocktail when National Daiquiri Day comes around July 19.

Memphis Taproom Article
Tapping into a Niche Market   July 6, 2012
By: Alissa Ponchione

When a defunct supernatural TV show meets Memphis Taproom's outdoor beer garden, a niche market rejoices and good times are had by all.

Menu Article
Great Lakes Brews Beer School   June 20, 2012
By: Alissa Ponchione

A brewery tour and beer school at Cleveland's renowned Great Lakes Brewery Company proves to be a learning experience and an unforgettable one as well.

Social Media Article
5 Tips for a Successful Social-Media Strategy   June 20, 2012
By: Alissa Ponchione

There's no way to hide from the ubiquity of social networking. Before getting involved in social-media sites, implement a strategy that will make things less daunting and more efficient.

Independence Day Article
Independence Day Promos We Love   June 20, 2012
By: Alissa Ponchione

From fireworks to all-day parties and speciality cocktails, the limits to a proper Independence Day party knows no bounds. For inspiration, check out some of our favorite patriotic promos.

Sparkling Rouge Cosmopolitan Article
Sparkling Fourth of July Libations   June 20, 2012
By: Alissa Ponchione

Independence Day provokes ideas of true Americanism. Start by creating drinks that embody the essence of Americana, and you'll have guests chanting "U.S.A" all night long.

Commandments Article
5 Bar and Nightclub Commandments to Follow   June 6, 2012
By: Alissa Ponchione

From Facebook and Twitter to a well-trained staff and informed owners, here’s what all bar and nightclubs should be doing to keep businesses in the black.



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