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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Gerry O'Brion Article
5 Tips for Big Brand Marketing   August 15, 2012
By: Alissa Ponchione

Being a independently operated establishment means marketing dollars are limited. However, marketing expert Gerry O'Brion says there are ways to market big while being small, ultimately maximizing your return on investment.

Peach Tea Article
End of Summer Cocktails   August 15, 2012
By: Alissa Ponchione

Labor Day marks the end of summer and the perfect time to update your cocktail menu with refreshing drinks that satiate guests' palates.

Labor Day Promotions Article
Labor Day Promos We Love   August 1, 2012
By: Alissa Ponchione

With Labor Day just around the corner, bar and nightclub owners should be finalizing their plans for the long weekend. But there's still time to glean some interesting ideas from these Labor Day promos we love.

Spa-Mopolitan Article
10 Tips for Savvy Signature Cocktails, Part 2   August 1, 2012
By: Alissa Ponchione

The proper ingredients and an interesting brand story will help make any bar or nightclub's drink menu stand out, explains Duggan McDonnell, founder and master blender at Campo de Encanto Pisco.

The Anthem Article
Going for the Gold   August 1, 2012
By: Alissa Ponchione

The Summer Olympics come around every four years, and The Anthem sports bar in Chicago is taking advantage of the games with its Olympic-themed trivia night promotion.

Gold Medal Cocktail Article
Medal-Worthy Cocktails   July 27, 2012
By: Alissa Ponchione

The Olympics don't come around every day--or even every year. As the world's best athletes prepare for their debut, so should bar owners by adding gold-medal worthy cocktails to their menus.

Ladies' Night Article
It's Ladies' Night   July 18, 2012
By: Alissa Ponchione

It's a woman's world, and Glenview House in Chicago is capitalizing on this with its ladies' night promotion.

Santa Clause Article
Christmas in July    July 18, 2012
By: Alissa Ponchione

As the hazy days of summer crawl along, a few bars in Cleveland are celebrating winter with their Christmas in July offerings.

Illegalito Cocktail Article
10 Tips for Savvy Signature Cocktails, Part 1   July 18, 2012
By: Alissa Ponchione

A signature cocktail list isn't mandatory but it is essential in making your establishment standout while also gaining new clientele, explains cocktail genius Adam Seger.

Manny’s Sparkler Article
Celebrating National Tequila Day   July 18, 2012
By: Alissa Ponchione

National Tequila Day on July 24, means paying homage to a spirit that tastes just as good alone as it does mixed with fresh juices and liqueurs.



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