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NCB Author

Alissa Ponchione

Contributing Editor

Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.

2014 Trends Article
7 Trends For 2014   November 26, 2013
By: Alissa Ponchione

As 2013 comes to an end, bar and nightclub owners should pay attention what trends will emerge in 2014. Melanie Austin, account executive at Patrick Henry Creative Promotions, gave her thoughts about what should be on the agenda for bar and nightclub owners for the year ahead.

Instagram Article
Making Social Media Work For You   November 18, 2013
By: Alissa Ponchione

A smart social media strategy involves visual elements, including photos, videos and witty captions. If all those things come together, owners will see a return on investment.

Unbridled Chicago Article
Making Black Wednesday Unbridled    November 12, 2013
By: Alissa Ponchione

Untitled’s Beaujolais Nouveau wine tasting and French-themed Unbridled event are a different take on Thanksgiving Eve; a slower night that is getting a major boost from holiday revelers.

Royal Marketing Article
Know Your Niche Market    November 5, 2013
By: Alissa Ponchione

Niche marketing helps identify and target the the right demographic and it's extremely important to any venue looking to attract an influx of clients, who are interested in what you're presenting.

Movember Article
Beyond the Moustache: Movember Hits Home for Irish Pub   October 29, 2013
By: Alissa Ponchione

Going on its third year of hosting a Movember promotion, Samuel Beckett’s continues to create lively events to help raise money and awareness for cancer.

Christy Pope Article
Women Making An Impact: Christy Pope   October 21, 2013
By: Alissa Ponchione

Getting her start at famous cocktail bar Milk & Honey, Christy Pope, co-founder of Cuffs & Buttons an international consultant company, had a natural talent for the drink-making industry.

Shane Brennan Article
Patience Is A Virtue When Planning Promos   October 21, 2013
By: Alissa Ponchione

Even promotion blunders can turn into a success as long as an owner has a good concept, savvy business partners and is willing to give the promotion room to grow.

Wickets Bar and Grill Article
Brewing Up a Frothy Weekly Promo   October 15, 2013
By: Alissa Ponchione

Wickets Bar and Grill is capitalizing on the popularity of microbrews and the pervasive beer culture by hosting a weekly beer tasting.

Public Relations Article
6 Tips For A Strong PR Strategy   October 7, 2013
By: Alissa Ponchione

Having a successful PR strategy can take an event from a one-time party to an unforgettable event people are talking about for months, according to J Public Relations' Jamie Lynn Sigler.

Halloween Article
Pioneer Tavern Group Gets Spooky This Halloween    October 1, 2013
By: Alissa Ponchione

A haunted house bus tour hosted by Pioneer Tavern Group creates good will, excitement and loyalty with guests.

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