Alissa Ponchione

Planning successful promotions can be beneficial to the bottom line, but hosting charity promotions is beneficial to the community as well.

Innovation is transforming the bar and nightclub industry, and experts told Nightclub & Bar some of the trends that will become industry mainstays within the next decade.

Guests are the best source of marketing and bar and nightclub owners who don’t have a proactive word-of-mouth marketing strategy in place are missing out on revenues.

Mobile usage is growing exponentially, and bar owners who aren’t finding a way to capitalize on the growing platform will miss out on potential consumers.

Smaller bars and clubs don’t need a big marketing budget to have a savvy and successful strategy in place.

Strong marketing efforts start with hitting the street and using the community to get the word out about your bar or club.

Millennials are a coveted demographic that can put a bar on the map, as long as you know how to capitalize on this growing segment.

When planning a Memorial Day celebration, solid content and a good vibe will drive profits for the three-day weekend and into the summer months.

The Irish holiday attracts revelers of all types, and McGinty’s Public House in Silver Spring, Maryland, is capitalizing on all demographics with their St. Patty’s Day party.

Making a venue's brand stand out isn't easy, but a few strategic steps and smart marketing initiatives can help any bar and nightclub owner create a brand that works for the consumer.