Alissa Ponchione

Memorial Day is the unofficial kick-off to summer. People are in the mood to go out and celebrate the long weekend, so as an owner or operator, how do you make the holiday weekend spectacular? Check out these promos we love for ideas:

As the summer kicks off, so does the season of long holiday weekends. Use these to your advantage and capitalize on what this holiday can bring, including profits, by following these helpful hints:

The anticipation of Memorial Day's long weekend has people coming out in droves. Mix things up by offering red, white and blue drinks and prepare a cocktail list that will pay homage to our forefathers while satiating your patrons' thirst.

Long holiday weekends provide ample opportunity to create a one-stop weekend party. Stingaree in San Diego hopes to capitalize on this trend by extending the hours of its raucous Revive party during Memorial Day weekend.

The energy drink market continues to diversify. How does picking the right drink help differentiate your establishment or venue?

No excuse is needed when it comes to drinking a cocktail, but it doesn’t hurt to have one either. Marking the end of World Cocktail Week, World Cocktail Day on May 13 is the celebration of the first time the cocktail's definition was printed.

A great promotion idea is only as good as the marketing and PR behind it. Jeffrey Yarbrough of bigInk PR says creating a solid relationship with your media outlets is a lot like mixing together the perfect cocktail.

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s what The Mandarin Hotel in New York decided to figure out with its “The Like Page” cocktail menu.

Mother's Day is an integral holiday, which is why the team at Rio’s D’Sudamerica in Chicago pulls out all of the stops with its annual Mother's Day buffet.

Gin's refreshing flavors often are overlooked for its sleeker, more mixable liquor peers. But gin is a spirit that welcomes refreshing flavors with certain nuances and tastes that has other spirits struggling to keep up.