Alissa Ponchione

Cleveland is known for many other things, but cocktails are not usually one of them. However, if Paulius Nasvytis has anything to do about it, that will soon change.

For owners to be successful they have to create a business that's not only unique but serves a specific demographic, explains Warren Ellish of Ellish Marketing Group.

While the focus grows to a more globalized world, losing touch with the local market can be detrimental to your business. Marketing and promotional techniques should be crafted and molded to fit into the local area, whether that’s a big city or a tertiary market.

Promotions are meant to draw in crowds, but good promotions create repeat business and accomplish bottom-line goals.

Learning how to read guests’ body language can help bar and nightclub owners determine if their strategy is working or not.

Sports bars that offer only the big games are missing out on how to attract new crowds and cater to sports fans everywhere.

Social media isn’t going anyway. The sooner you learn how to implement social media into your strategy, the bigger the return on investment.

There are no guarantees that a promotion will be profitable, but implanting a few strategies can help an owner achieve their bottom-line goals.

Any bar or club can host promotions to garner new, loyal clientele, but to differentiate itself from the competition requires more thorough and thoughtful planning. Community engagement brings the business to the forefront.

As social media becomes more pervasive, understanding how to use it to your benefit is imperative. Pinterest, one of the fastest growing social networks, should be on your radar.