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NCB Author

Alissa Ponchione

Contributing Editor


Alissa Ponchione

Alissa Ponchione is a contributing editor for Nightclub & Bar Media Group, writing feature articles as well as the Promo Power e-newsletter. She is a recent graduate of American University with a master's degree in literature; she also graduated from the E.W. Scripps School of Journalism at Ohio University, where she majored in magazine journalism. Alissa's magazine experience has included work at AARP The Magazine, Northern Virginia Magazine and Southeast Ohio.


Article
Healthy Habits Converge Behind the Bar   February 11, 2014
By: Alissa Ponchione

Healthy cocktail alternatives on a beverage menu will please patrons and your bottom line. So, how can owners cater to customers seeking healthier alternatives?

Sochi Olympics Article
Olympic Bar Promotions Heat Up   February 4, 2014
By: Alissa Ponchione

Sedgwick’s hopes to attract crowds with fun, out-of-the-box Olympic-style events over the duration of the two week Winter Games in Sochi.

Customer Watch the Superbowl Article
How To Compete During the Super Bowl   January 28, 2014
By: Alissa Ponchione

While hosting Super Bowl promotions is a great way to capitalize on a popular sport, bars and nightclubs struggle to compete against other sports bars and house parties.

Consistency is Key Article
Consistency Drives Loyalty   January 14, 2014
By: Alissa Ponchione

If owners wants to retain regular customers, they’ll need to give guests quality products, an updated website, frequent e-newsletters and a strong marketing campaign.

Bar / Lounge Article
Cracking the Brand Identity Code   January 7, 2014
By: Alissa Ponchione

If bar and nightclub owners don’t know what their value is or who they are, they will lose customers and, ultimately, their business.

What's Your Plan? Article
Pushing the Envelope with Promotions in 2014    December 31, 2013
By: Alissa Ponchione

From social media to connecting to the community and elevating existing programs, bar and nightclub owners have lofty promotion and marketing goals for 2014.

Attic at American Junckie Article
Attic’s New Year’s Eve Offers Something for Everyone    December 23, 2013
By: Alissa Ponchione

Throwing a major party isn’t anything new for Attic, but the club's New Year’s Eve celebration will be a night guest’s won’t forget.

Pour On Center Article
Pour Me Another   December 17, 2013
By: Alissa Ponchione

A gastropub’s craft-beer dinners make waves in a small town by slowly entering into the craft-beer revolution with the opening of two-month-old Pour on Center.

The Local Chicago Article
‘Tis The Season For Holiday Promotions   December 10, 2013
By: Alissa Ponchione

The holidays are all about family and giving back, and altruistic bar owners are focusing their efforts on building a community through charitable acts.

Strangelove Article
Hosting Holiday Promos Creates Loyal Patronage   December 3, 2013
By: Alissa Ponchione

The holidays are a tricky time of year for owners and operators in the hospitality business. But, hosting holiday events can create loyal patronage.



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