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Robert Plotkin
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A judge at the San Francisco World Spirits Competition, Robert Plotkin recently authored his 16th book, Secrets Revealed of America’s Greatest Cocktails. See he site at www.BarMedia.com. |
By Robert Plotkin:
Unstoppable, Insatiable...Margarita
How to cash in on America’s most profitable cocktail — the Margarita.
Control Freak
Take charge of your bottom line by understanding the basics of inventory control.
Punches: Making the Communal Bowls Work
The eye-catching drinks are rising in popularity, boosting sales and keeping patrons happy.
Powerful Punches
Punch is a classic drink that's making a comeback in a big way. Here are some field-tested recipes from some of the top mixologists in the country — try them out at your bar and see profits by the bowlful.
50 Ideas: Quick Tips for Sales Success
We’ve been doling out tips given out during the “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.
Spirits: Vodka: Don’t Let The Transparency Fool You
As is true with most high-ticket items, premium and super-premium spirits don’t sell themselves. Vodkas included. Here are a few vodka tidbits to pass on to your staff to get them selling effectively.
50 Ideas: Quick Tips for Sales Success
Over the last 10 weeks, we’ve been doling out tips given out during the standing-room-only “50 Moneymaking Ideas in 50 Minutes” session at the 2010 Nightclub & Bar Convention and Trade Show. Here they are, packaged all together for your convenience — and success.
Barmanship — The Intangibles that Only an Operator Can Provide
The difference between a great cocktail at home and a great cocktail at your venue is barmanship. The skill, environment and hospitality all add up to that intangible element guests can’t create at home.
Product and Presentation — Sell Both the Sizzle and the Steak
What’s in the glass matters to your bottom line, so be creative in what you’re offering and how you’re presenting it to your guests. Here are 14 tips for profitable products and presentation.
Sales/Revenue — Increasing Sales Without Raising Prices
Running a bar or nightclub isn’t easy. Keep your establishment afloat by knowing what works and what makes money — without costing you precious money.
