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Jenny Adams
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Jenny Adams worked for three years on staff as the associate editor of Nightclub & Bar magazine. Currently, she resides in Birmingham, AL, working as a contributing editor for NCB and The Southern Beverage Journals, and as a contributing writer for a number of other publications. |
By Jenny Adams:
Social Skills
No longer just a nice way to connect with guests, social media is a necessity for success at venues of all sizes. Here are three case studies, plus tips for text marketing and fliers.
Profitable Promotions: Capi Hours Anyone?
Capi Hours devoted to Caipirinhas were held in bars in NYC, Miami, Chicago and LA. The Leblon Cachaça-backed events began Feb. 12, to coincide with the start of Brazilian Carnival.
Profitable Promotion: Country Time In Chicago
Faith & Whiskey capitalizes on that fact every Sunday with live country cover bands and drink specials geared toward country-music-loving clients.
Pairing Made Simple
Bar food loves beer — and some matches are made in heaven. Find out the basics of beer/food pairings, from pairing tips to menu styles.
In Vodka We Trust
The key to making money on vodka has always been keeping up with what’s selling and what’s new; in 2010, it’s also a requirement to appreciate vodka’s diversity and educate about it.
The Great Outdoors
While patrons find an outdoor setting invigorating, operators find patio and rooftop space can add an immense amount of value to a venue.
Picking a POS
Finding the right POS system is a critical step in managing your business allowing you to track sales and ensures quick training of servers so they can spend more time with customers.
Anatomy of a Promotion: White Glove Treatment
For the Baja Sharkeez chain in California, organization, preparation and dedication spell promotion success, especially with its Michael Jackson "white glove" tribute parties.
Trash or Treasure?
When it comes to celebrity spirits brands, separating gold from gimmick can be a daunting task, leaving the bar owner bogged down in sampling product and presenting it to patrons.
From Blog to Bar
The story behind Anvil dates back three years and originates with a few well-thought-out words in an endless online world that ultimately evolved into the creation of a bar.
