The Places To Be
This Year's Show Party Pace is Right on the Money
By Jenny Adams
What happens when you put all of the people in the country who throw
some of the best parties in the world several times a year, all of
the liquor, beer and wine companies, some of the world's greatest DJs
and thousands of people out for a good time, in the same room?
From beverage companies to food distributors to the elite on the
party scene, "The Show" doesn't stop when the sun goes down. Given a
chance to give it their all, these sponsors are going to extremes in
the realm of nightlife entertainment.
So, in honor of all of you who couldn't make it last year, and all of
you returning, let have a look at the line-up. After all, we know you
aren't coming just for the seminars!
The Kickoff To It All
Generally Sunday is a day of rest, but you can rest when you are
dead, so "The Show" gets serious with the Market Maker Awards
Cocktail Hour beginning at 6 p.m. as the moon rises over the Neptune
Pool at Caesar's Palace. It's a chance to greet old friends and make
some new ones this year, as we honor the innovative and industrious
in this business. Voted on by the Top 100 Clubs, this is a toast to
the best products of the year, and both the nominees and winners will
be recognized.
Afterwards, the party moves to the Apollo Pool at 8 p.m. to
accommodate the plush, black-tie Five Star Awards event. Last years
20th Anniversary Award Gala is this year's Stars are Shining Dinner,
as the brightest of the food and beverage industry are toasted for
their excellence. This party definitely sets the tone for the sheer
prowess that "The Show" commands, all surrounded by the elegance of
temple-styled cabanas and shimmering blue water.
First Day Fiestas
Hate Mondays? Well, let's add some celebration. The packed night
starts with Get Real with Future Brands LLC and Anheuser Busch and
Friends. This party will make you want to run home and redo your
drink list. Signature drinks abound, along with cold beer and hot
food inside the Augustus Ballroom at Caesar's Palace, but a mere two
hours later, we are going exotic. A brand new place for a proven posh
party, Tao Asian Bistro and Nightclub, is the scene for this year's
Main Event hosted by Las Vegas Food and Beverage Magazine. You can
mingle and dine with the best club owners and operators in North
America as we honor our Top 100 Editors' Choices. This brand new
venue has a lot of surprises in store.
As the clock strikes 10 p.m., the club tour takes energizing effect
with the premiere Rock the Block event, brought to you by DeLuca
Liquor & Wine Ltd. A VIP admission ticket will gain you access to
clubs that will make you jealous and enraptured all at once, and this
tour really proves what makes Vegas, so very very Vegas. The ticket
also includes free transportation. So sit back and have a cocktail or
two, and leave the rest to us.
A Don't Miss Tuesday
Beginning at 7 p.m., "The Show" celebrates that old elixir of life.
Vino Las Vegas is back again for it's third, charming year at the
Augustus Ballroom in Caesar's. All proceeds from this event are
headed straight for the Sky Ranch, the industry's adopted charity, so
grab a glass and some valuable information on the country's best
offerings from the vine.
Things get warmer at Kahunaville, at the Treasure Island Casino and
Resort. Hosted by Cruzan Rum and Island Oasis, the frozen drinks here
are sensational and it is paradise on the patio.
There is an enormous amount to see and taste on Tuesday, as the party
continues with Sidney Frank Unleashed presenting their entire
portfolio starting at 10 p.m. The Coors sponsored Elevation party is
a new twist this year, with an extravaganza that will grow upon
itself. For those of you interested in a seriously fun late-night,
the GBLT party kicks off at 11 p.m. at the world famous Krave.
Finally, if it hasn't been enough for you and yours these past three
evenings, Wednesday night culminates in a massive DJ spin-off at the
one and only Studio 54. Hosted by Promo Only, this event helps hype
"The Show" all year long. This is every DJ's dream -- competing to be
the best in front of the best club owners in America. Need more be
said?
This year's parties are sure to top last year's -- and then some. See
for yourself, though. Register early, plan out your parties, and hop
in line!
