| THE Books to Remain Competitive In The 21st Century! |
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Increase Revenues and Profits!
LET THE EXPERTS SHOW YOU HOW
Order your library of success today! |
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10 Steps to Successful Bar & Restaurant Management
What's the No. 1 threat to restaurants and bars and how should you deal
with it? The best marketing tools to attract customers, increase market
share and profits, and how to generate better returns from food and
beverage supplier promotions —it's all here! Using research
commissioned by Nightclub & Bar™ and Restaurant Marketing™
magazines for the National Bar & Restaurant Management
Association™, Professionals translate the numbers into actions you can
take to the bank. Packed with data on labor, wages, effective supply
chain management, marketing tools, product/menu trends, and dealing
with social/legal threats, this is THE book for success in the
hospitality industry!
| $119
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Top Bar Promotions
From Successful Operators
The right promotions can pack your house. World-class marketing experts
and successful operators featured in Nightclub & Bar Magazine
reveal their promotional secrets: Ten steps to a solid marketing plan.
Managing the cost of a T-shirt program. How to get free publicity from
local radio. Ways to attract promotional partners and how to write a
professional proposal. Plus a host of wild and creative promotional
ideas: The famous Homemade Bikini Contest (no cloth allowed), "I Saw
Elvis" Night, Shuffle Golf, a Paper Airplane Contest (there go those
leftover fliers) and even a Building the World's Biggest Burrito event.
Learn how to attract enthusiastic customers!
| $89
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Eat, Drink & Profit
Moneymaking Ideas for Food and Beverage Operations
What
distinguishes your food and drinks from the competition's? Let experts
from Nightclub & Bar Magazine teach you the basics of a world-class
food and beverage operation: How to develop an effective appetizer
menu. Using suggestive selling to boost check averages. Essential
cocktails your bartender must master, and tips on making them even
better. Plus, details on the hottest beverage categories and much more!
| $59
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Successful Club Operations
Tips from Savvy Operators
Why go through the school of hard knocks when you can jump right to the
top of the class? Learn the ins and outs of smart club operations,
straight from the pages of Nightclub & Bar Magazine: What your
security personnel must know about fake IDs. Using design to improve
foot traffic, impulse purchases and repeat business. Which equipment is
your best buy in POS systems. And how your DJs can help drive bigger
bar sales? Don't wonder why your competitor is raking in all the
profits - these tips will make 'em eat your dust!
| $59
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